Play Pictionary online
In December, Mattel has launched an online version of its Pictionary. Developed my the agency Flare, the advergame allowed people to make a drawing and then invite three friends to guess what it is. There was also a competition connected to the game, but I believe it’s too late to enter. The micro-site featuring Pictionary should be still running, even if I didn’t manage to successfully register.
I believe the idea is excellent and could be applied to a different kind of product as well, having a superlative viral potential.