Digital advertising and marketing: only the best ideas worldwide, since 2003

Asics: guerrilla marketing push

September 29, 2003 at 11:05 by Martina Comments

Revolution Magazine reports of a new integrated marketing campaign (guerrilla style) launched by Asics to promote its 70s basketball shoe “Fabre”. The idea has been developed by the Dutch Agency BlueberryFrog and features the “Afro Octopus” Fastbreak Olly, as main character in an online slam dunk advergame.
The best player will win a pair of the shoes… A “must” for a basketball fan (and player) like me :-)

Comments are closed.

Advertise here