It’s rich media time (maybe)
Advertisers plan to put significantly more money into rich and streaming media in the next year, BUT… they are concerned about ROI and high costs. IAR reports the results of a recent survey by Jupiter Research on rich and streaming media. Rich media will account 11% of online ad spending in 2004, while streaming media will growth up to 4%. In 2005, rich media will represent 15 percent of online ad spending, and streaming will account for 6 percent.