A spicy but weak advergame
IC Group has created an advergame to help Hormel Foods increase consumer demand Stagg Chili. The Chili Chuckwagon Challenge will be online until April 30, and allows players to win $100,000 cash or a variety of secondary prizes including Plasma TV’s, entertainment centers, Dual brand electronics, and mountain bikes. Entrants are also automatically entered in a Sweepstakes for the chance to win a 2004 Mazda RX8. Consumers access the game by obtaining a UPC code from any STAGG� Chili product.
Larry Raskin, Senior Product Manager for Hormel Foods Corporation said:
Personally I don’t like this kind of online competitions. I don’t believe giving away money it’s a good incentive to increase product awareness, even if you have to buy to product in order to enter the game. I see it as a “buy play once and forget” process in consumers’ mind.