Digital agency Swamp has created a new site for Heinz’ baked beans “Beanz”. The product is currently being promoted through Tv and online ads. On Revolution Magazine Simon Breckon, senior brand manager for Heinz Baked Beanz, said:“Online is a crucial component in targeting our audience and we believe that the great online creative will really get our Superbean message across to our customers.”
Heinz has created a consumer website for all its brands for the first time, making the internet central to its marketing strategy. As Ravi Chandiramani writes on Brand Republic, Heinz has decided to launch HeinzOffers.co.uk to sign-up consumers for opt-in newsletters advertising special offers and discounted prices. The new Web site has been developed by Swamp.
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