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Tag archives: opt-in newsletters

Heinz opts for Web marketing

on July 2, 2003 by adverblog Comments

Heinz has created a consumer website for all its brands for the first time, making the internet central to its marketing strategy. As Ravi Chandiramani writes on Brand Republic, Heinz has decided to launch to sign-up consumers for opt-in newsletters advertising special offers and discounted prices. The new Web site has been developed by Swamp.

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