In Australia and New Zealand Expedia has launched a Youtube-based contest that takes geo-tagging to a whole new level of fun. In Tag Me If You Can the host, Nathan Jolliffe (a local surf celebrity) travels around the world to 15 secret destinations. Every day he gives clues to participants who have to guess where he is and tag his location within 10 metres for the chance to win a cash prize.
Another ambient/guerilla marketing idea to which I could somehow attach the same comments of the previous post: Expedia has organized in London and Edinburgh The Blue Sky Day. A good branding exercise to deliver Expedia’s message “let yourself go“. The event was held in celebration of the longest day of the year (June 21st – the summer solstice) and involved 200 painters in London and a further 100 in Edinburgh simultaneously painting on blue sky canvases at Trafalgar Square and at the foot of the castle in Edinburgh. Three paintings were eventually chosen and are to be hung in the National Gallery for all to see. The agency behind this was Cake, which even managed to get a bright sunny day in London for the occasion…
S-W-H, Amsterdam for Expedia. Copy says: “You really need to get away“.
Expedia is launching in the UK a new advertising campaign to promote its customised trip service. Ads will appear on tv, radio and press, as well as on interactive tv and online. Revolution Magazine tells more about the campaign idea and the creative by Clemmow Hornby Inge.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online competition online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen