Tag archives: industry update

New SoDA report launched

The next edition of The SoDA Report - the first for 2014 has just been released.

This issue of SoDA’s biannual trends publication, explores the concept of value. The human is placed at the heart of this issue and is used to explore themes around value systems, value creation and value delivery from a wide variety of perspectives. How are agencies, production companies, brands and technologies creating and delivering value, or even giving rise to entirely new value systems? Read more…