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Tag archives: video

Havaianas and the feet dreams

on May 14, 2007 by Martina Comments

Havaianas has gone global with a new colorful campaign. They’ve launched online a joyful video where they explore how feet dream when they fall asleep… you can find it on www.feetwantout.com, and I definitely hope they will add some additional interactive pieces, to make the website more complete and worth a second visit or an email sent to a friend. From a marketing perspective, as said above, I feel the campaign (still) misses something online. However, if you look at the videos more from a creative point of view, you will surely agree they are very well done (and remind a little of the Coke Happiness Factory)…

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10061, Timberland gets into art

on October 31, 2006 by Martina Comments

Fashion and art, fashion and technology. We are all doing (or trying to do) the same thing. Today I’ve discovered 10061.com a new site launched by Arnold Worldwide for Timberland which focuses on a series artistic efforts around the popular boots. The videoart project involves five artists who created videos and limited edition versions of the Timberland’s boots which will hit the market beginning next year. The community side of the site is very much aimed at the US market, as you can also tell by checking the places where submissions come from.

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