Remember the peer pressure at school to wear the right clothes, be seen with the right people and that it was cool to smoke? Students at the The Miami Ad School have created a mobile app to challenge that negative peer pressure and instead turn it around and use it to encourage smokers to quit.
As you saw from the Mexican wrestling-style announcement, the duel between two Old Spice Guys is a ‘hand to hand in the bath’ (mano a mano in el baño) affair. We were promised a duel of wits, long flowing hair versus presidential abdomen, taking place in the ‘Internet Arena‘. Having started at high noon in the US, both guys are now employing the best practices established by legendary Responses, working personal angles with influencers and courting link communities such as Reddit. Have a peek at the two “Rules of Engagement” videos and click on the overlay of your liking.
Maybe I’m a bit emotional because tomorrow I fly back to Italy after five months, but I love this short movie by JW Griffiths. A journey from Paris and New York to London narrated through a split-screen point of view.
Felix Meyer, Pascal Monaco, Torsten Strer are the brilliant minds behind “The Ultimate Hitch Cookbook”, an animated book containing the recipes for Alfred Hitchcock’s classics.
This video by TO-FU has been receiving thousands of views over the last couple of weeks. It’s a great inspirational piece to watch on a sunny summer Sunday when the idea of going back to work tomorrow is killing you Read more…
And an amazing 2 minute video to celebrate, directed by Carlos Lascano and musicalized by Hans Zimmer and Lorne Balfe.
BBH wanted to give their co-founder Sir John Hegarty‘s talk at Cannes some extra love. So instead of uploading his speech to YouTube and posting it onto their blog, they developed a website called Vidazzl. Read more…
A lovely work from Mexico. It’s a paper world. Cru de Ladies and BBDO Mexico created this video in just two weeks to promote notebook brand Scribe.
Big ideas begin on paper. Big ideas are damn simple. via Fubiz
Very cool use of webcams and of interaction with consumers/fans. For the Sour’s ‘Hibi no Neiro” the cast was selected from the actual Sour fan base, from many countries around the world. Each person and scene was filmed purely via webcam.
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