As you saw from the Mexican wrestling-style announcement, the duel between two Old Spice Guys is a ‘hand to hand in the bath’ (mano a mano in el baño) affair. We were promised a duel of wits, long flowing hair versus presidential abdomen, taking place in the ‘Internet Arena‘. Having started at high noon in the US, both guys are now employing the best practices established by legendary Responses, working personal angles with influencers and courting link communities such as Reddit. Have a peek at the two “Rules of Engagement” videos and click on the overlay of your liking.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online competition online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen