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Havaianas and the feet dreams

May 14, 2007 at 3:12 by Martina Comments

Havaianas has gone global with a new colorful campaign. They’ve launched online a joyful video where they explore how feet dream when they fall asleep… you can find it on www.feetwantout.com, and I definitely hope they will add some additional interactive pieces, to make the website more complete and worth a second visit or an email sent to a friend.
havaianas_feet.jpg
From a marketing perspective, as said above, I feel the campaign (still) misses something online. However, if you look at the videos more from a creative point of view, you will surely agree they are very well done (and remind a little of the Coke Happiness Factory)…

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3 Responses to Havaianas and the feet dreams

  1. Marcelo says:

    Do you know who created this campaign?
    Was it AlmapBBDO from Sao Paulo, Brazil?

  2. marge says:

    i think it’s bbdo new york

  3. Marcelo says:

    I guess you are right, I just read on AdAge that the writer and art director from Havaianas in Brazil left BBDO Sao Paulo to work at their New York office on this account.
    Thanks,

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