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Tag archives: havaianas

Havaianas and the feet dreams

on May 14, 2007 by Martina Comments

Havaianas has gone global with a new colorful campaign. They’ve launched online a joyful video where they explore how feet dream when they fall asleep… you can find it on, and I definitely hope they will add some additional interactive pieces, to make the website more complete and worth a second visit or an email sent to a friend. From a marketing perspective, as said above, I feel the campaign (still) misses something online. However, if you look at the videos more from a creative point of view, you will surely agree they are very well done (and remind a little of the Coke Happiness Factory)…

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