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Carlsberg cinema experiment

September 23, 2011 at 12:55 by Mark Comments

Probably inspired by the fun and successful Heineken Champions League activation last year, Carlsberg just tricked innocent couples in a cinema in Brussels. Will they enter the theater, filled with angry bikers?

The video is used as a commercial in Belgium, and supports the new tagline ‘That calls for a Carlsberg’. Agency is Duval Guillaume Modem.

Via Buzzing Bees

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