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Tag archives: heineken

Heineken Serenades for Valentine’s Day

on February 2, 2012 by Mark Comments

Wieden+Kennedy Amsterdam is helping to ignite romance this Valentine’s Day with the launch of a fun new Facebook application called ‘The Serenade’. Read more…

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Heineken opens your QR world

on January 5, 2012 by Tim Comments

Wearing a slogan on your t-shirt is so passĂ©. This summer Heineken Poland have used customised QR codes to let you say what needs to be said. Punters at the Heineken Open’er Music Festival were able to get personal statements encoded and turned into QR code stickers. Other festival guests could then scan the codes and strike up a conversation based on the statements. Read more…

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Heineken sharing the Christmas Spirit

on December 15, 2011 by Mark Comments

Colour your Christmas: Lightning up a giant Heineken bottle to share the Christmas spirit in Lebanon (by JWT MEA).

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Heineken’s Social Tree

on December 11, 2011 by Mark Comments

Just days after Heineken announced a global partnership with Facebook, a first activation popped up. Heineken Singapore turns the good old Christmas tree into a social tree, by enabeling consumers to turn a digitalized tree into a special wish to their closest friends.

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Carlsberg cinema experiment

on September 23, 2011 by Mark Comments

Probably inspired by the fun and successful Heineken Champions League activation last year, Carlsberg just tricked innocent couples in a cinema in Brussels. Will they enter the theater, filled with angry bikers?

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Heineken launches ‘Legendary Football’ UEFA Champions League blitz

on September 14, 2011 by Mark Comments

Heineken has launched its new campaign for the forthcoming 2011/12 UEFA Champions League season, titled ‘Legendary Football’. The campaign, created by Wieden + Kennedy Amsterdam aims to showcase how the UEFA Champions League, the world’s most prestigious and high-profile club competition, and Heineken, the world’s leading premium beer brand, combine to create spectacular artistry that fans around the world can enjoy.

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The Rugby World Cup in twelve commercials or more

on August 30, 2011 by Martina Comments

Only ten days to go before the Rugby World Cup 2011 kicks off. And even if rugby hasn’t the global media potential of football, it still has the power to attract a lot of fans and brands’ attention in the key countries where such sport is king. So I would say, it’s a great time to see great creativity. In this post I’ve tried to collect the TVCs that have been released over the past few months to celebrate the event plus some golden goodies from the past. Please send me you suggestions for additional ones, as I’m sure I’ve missed a lot of them. Read more…

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Heineken’s Handlebar Moustache

on July 16, 2011 by Mark Comments

Only two weeks after the launch of the Snakeskin Jacket commercial, another ad for Heineken Light pops up. The beginning of a new ad series?

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Heineken The Snakeskin Jacket

on July 4, 2011 by Martina Comments

In the US, Wieden + Kennedy has just launched a new beautifully produced (but not as good as The Entrance/The Invite) commercial for Heineken Light. Read more…

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Heineken The Date

on May 26, 2011 by Martina Comments

Six months after the award winning The Entrance that generated over 4 million views on Youtube, Heineken is launching today a new short movie The Date. The inspiration is more or less similar, with an additional Chinatown touch.

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