The Entrance and some obvious thoughts

This spot by Wieden & Kennedy for Heineken has been out for almost a month already, but I think it’s still worth sharing. It’s rich, it’s fresh, it’s amusing. And, weird but it’s true, it’s a video that, despite being an advertisment, you will enjoy watching a couple of times. It’s another clear example that Tv advertising isn’t dead. Poor creativity (and shortminded clients) kill Tv advertising, good creativity (and clients who dare) are the future of campaigns that begin on TV and “explode” on the Web. Nothing new, but it’s worth remembering it…

And yet again, music makes the difference.