Ed Banger Timeline by Heineken
To celebrate the 10th anniversary of the French record label Ed Banger, Heineken launched a very nice mini website : edbangerroom.com
edbangerroom.com is a timeline where you can navigate in the label history in a very playful way. It is full of nice little ideas and anecdotes about Ed Banger. Sorry it is in French, but even if you don’t speak French, you might be able to interact and enjoy it.
France is a hard market regarding advertising for alcohol. Due to some local regulation Heineken is not allowed to communicate under its name. Therefore they created the Green Room Session label as a flagship for their activities around music.
There is a quizz on the Green Room Session Facebook page where you can win tickets to follow famous bands and djs from Ed Banger (Justice, Laurent Garnier, Breakbot, Sebastian etc…) during their world tour.
There is nothing new, innovative or whatever. It is just, and it is sometimes enough to be mentioned, a very nice artwork. Great conception, beautiful graphics, consistent and loyal to the label identity.