Digital advertising and marketing: only the best ideas worldwide, since 2003

Domino’s Pizza Safe Sound

on April 24, 2012 by Martina Comments

dominos-safe-sound-pizza-delivery-in-the-netherlands

Super crazy and fun idea by Domino’s Pizza in The Netherlands: a human engine sound installed on Domino’s delivery electrical scooters. Every time the vehicle accelerates a catchy promotional tune is played. According to Domino’s the gimmick should make scooters more recognizable to bikers and therefore safer while driving on the Amsterdam’s bicycles’ lanes. More likely, it’s just a smart invention to generate some buzz. Whatever the case, it’s really nice. Read more…

File under: dominos pizza, guerrilla marketing, the netherlands

Domino’s pizza’s tracker uncensored

on July 29, 2011 by Martina Comments

Live tickers in Times Square have become such a decoration and I really wonder if brands use them to (try to) connect with consumers, or rather just to have a review on some industry press running out of cool news. In a Times Square media landscape kind of stagnating, this Domino’s pizza initiative is worth posting, it’s bravery makes it innovative. Read more…

File under: dominos pizza, outdoor advertising

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