Super crazy and fun idea by Domino’s Pizza in The Netherlands: a human engine sound installed on Domino’s delivery electrical scooters. Every time the vehicle accelerates a catchy promotional tune is played. According to Domino’s the gimmick should make scooters more recognizable to bikers and therefore safer while driving on the Amsterdam’s bicycles’ lanes. More likely, it’s just a smart invention to generate some buzz. Whatever the case, it’s really nice. Read more…
In the Netherlands Nivea has recently launched an online competition featuring an advergame where the action takes place in the metro. Since the campaign it’s targeted at Dutch metrosexuals looks like the brand has decided to play on words… and the result it’s a straightforward, very simple, but apparently quite successful concept.
In The Netherlands, the Spin Awards (aka interactive marketing awards) are about to be assigned. Even is the language can be a problem, I suggest checking out the awards website, where all the top campaigns of 2005 are showcased. The winners will be announced in two weeks, I’ll keep you posted and I will share (and translate) the best campaigns. If any of the shortlisted agencies will help me with the translation, I will definitely appreciate it
In The Netherlands Renault is online with a campaign and a micro-site to promote its Scenic model, featuring the message “Live it with Scenic”. The site looks very nice at first sight, but when you explore it, it disappoints you. No interactivity, just text and links to events and appointments around the country.
The Martini Mansion opens its doors to the Dutch public. A gorgeous villa in the Italian Riviera and a relaxing atmosphere, these are the ingredients of the advertainment site created by Doorn & Roos for Martini in The Netherlands. Visitors to the Mansion can get their private pool with Martini, promoted with two viral videos (1 and 2). If you’re interested in getting the swimming pool, consider you are in The Netherlands, which means you are asked to pay 7€ for the delivery expenses [link via BlogFonk]
Emerce (in Dutch) reports the ringtones market in The Netherlands has generated a business worth among 20 and 30 million euros in 2004. The difference in the evaluation depends from the provider to talk to (for the article Emerce got in touch with Tutch, Denda, Mobillion and Jamba.nl).