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Your ad makes me sick

October 10, 2006 at 9:37 by Martina Comments

ad_suck02.jpgIn the age of consumer generated content, “tagging” moves to the real world, with this interesting initiative Sergei has just told me about. It’s a guerrilla action with the objective of raising the level of consumers’ awareness about the quality of outdoor advertising in a city. (I would say it’s also useful to advertisers to understand what people think about their ads)
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In Berlin and Seoul guerrilla “soldiers” have been tagging outdoor ads with personal evaluations delivering messages such as “this ad makes me sick”, “I like this ad”, “I find this campaign boring” etc…
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Good idea, congrats to xgeronimo and rebelbaby. I wish I could do the same with the ugly Italian ads… too bad the tagging is not (yet) available also for TV commercials. As someone commented below, it’s not easy to see the real purpose of this action, I like it just because it allows a (very) basic form of interaction (feedback) to outdoor advertising.

5 Responses to Your ad makes me sick

  1. Who would spend time and money to create these stickers and go around town plastering them over outdoor ads? Someone who’s trying to convince agencies and/or advertisers to come up with more creative stuff, or vice versa, to ‘keep up the good work’? Come on …
    It really lacks a purpose, and it makes me wonder if there’s something else about this initative we don’t know.

  2. Kiki says:

    All this will do is show the agencies that the campaign money hasn’t been a total waste, and that people really do notice outdoor advertising. Most clients will just be deliriously happy and say “There’s no such thing as bad publicity – at least they think and talk about us!”.

  3. Lee McEwan says:

    Photoshop surely?

  4. dave ridings says:

    Surely ad-comment has been going on for years – often with people literally tagging the posters with actual comment rather than a very base ‘is the ad hot or not’? approach. what next – marks out of 10?
    hardly insightful…
    for more interesting ad subversion check out kawes’ work….

  5. Michael says:

    great idea for environmental commentary…however, the stickers themselves aren’t that attractive. how about a nice design for the ad-comment stickers. nice design stickers for nice ads. bad design stickers for bad ads.

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