An interesting campaign by M&C Saatchi for Red Cross of Australia. Unfortunately I cannot understand if this is a print ad, or it’s actually a photograph of a box placed somewhere in a public space. Anyone can help?
via Jazarah!
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from the quality of the picture, i think it’s a print. Unfortunatly i didn’t found any word about this campaign in the Australia Red Cross’ website
you can find some info here: http://www.donateblood.com.au/
It was a POS piece at various retail outlets here in australia. I know the guys at M&C Direct in sydney that did it - talented