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Money isn’t everything

October 11, 2006 at 9:23 by Martina Comments

An interesting campaign by M&C Saatchi for Red Cross of Australia. Unfortunately I cannot understand if this is a print ad, or it’s actually a photograph of a box placed somewhere in a public space. Anyone can help?
money_blood.jpg
via Jazarah!

3 Responses to Money isn’t everything

  1. Zarathustra says:

    from the quality of the picture, i think it’s a print. Unfortunatly i didn’t found any word about this campaign in the Australia Red Cross’ website

  2. roundy says:

    It was a POS piece at various retail outlets here in australia. I know the guys at M&C Direct in sydney that did it – talented

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