Halloween’s outfits virtual collection
From Japan, an excellent example of how fashion items can be displayed in an online shop. Too bad they “forgot” to attach the e-commerce option. Basically, Japanese retailer LOFT has launched a mini-site to promote its Halloween collection, and it has made it in such a cool way (including the prices) that you really feel like clicking and buying straight away.
Video content takes you through a virtual catwalk where the outfits are presented in an engaging way, definitely recreating an Halloween mood, and generating immediate interest in buying the items.
It’s such a pity the option is not available, but it’s definitely a reference to bear in mind for all of us working in interactive for fashion.