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Tag archives: brazil

The Student Corner: Netflix Places

on June 30, 2011 by Martina Comments

Sometimes, maybe often, hopefully not always, Young Lions and Future Lions projects might be more interesting and innovative than the “big” Lions. For example, I love Netflix Places by Gabriel T Garcia and Felipe Sampaio of the Miami Ad School in São Paulo.

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MTV Music Chopsticks

on June 17, 2011 by Martina Comments

Pretty cool and smart ambient marketing campaign by MTV in Brazil. Most people just can’t help playing with the chopsticks while their wait for their food…

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Activia, Rhythm in the Pot

on June 16, 2011 by Martina Comments

Talking about consumers’ relationship with the toilet is a sensitive topic. So for Activia, a yogurt that helps regulate the digestive system, it’s not super easy to interact with its target consumers. So in Brazil, Wunderman came up with a pretty nice idea to talk about “regulating your intestines” without directly mentioning the specific words or idea.

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Live Frog, Save the Frog

on June 14, 2011 by Martina Comments

Technology keeps surprising me. I didn’t know you could use video content streamed via a webcam to a feed live an advergame. The challenge this time is pretty easy: you are a frog and you need to cross the street without being run over. But the street is not just “a” street, it is a major route in Sao Paulo that is streamed live on Facebook.

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The first audio print ad

on June 14, 2011 by Martina Comments

This is the first time I see something like this. A plug & play print advertisement. To promote a music festival in Brazil, F/Nazca came up with the amazing idea of embedding an audio message on the cover of Playboy magazine.

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The URL shortener with a heart

on June 9, 2011 by Martina Comments

Nice initiative made in Brazil (again? you guys are rocking! for Carrefour. The project is called Virou.gr (which in Portuguese means “turned into grams”) and it’s URL shortener connected to charity.

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Nike, The world before and after Ronaldo

on June 7, 2011 by Martina Comments

In Brazil Nike has just launched a video to celebrate the legendary Ronaldo, O Fenomeno, who recently retired from football (soccer and will play his last match tonight with the Brazilian National Team in the friendly match vs Romania. Read more…

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The first Photoshop based film

on June 2, 2011 by Martina Comments

How do you get art directors’ attention to communicate the existence of a new image bank? Connect with them through the tool they use the most: Photoshop. And surprise them. Pretty simple, uh? The idea of a Photoshop based film is just brilliant. Art directors were sent .psd files that once opened will generate a short movie where each frame is a Photoshop layer. The result is pretty cool. Read more…

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The tweeting fridge

on June 1, 2011 by Martina Comments

The Heineken bottle opener connected to Facebook is just a (brilliant) student idea. But the fridge connected to Twitter is freaking reality. Yes, there is a fridge out there that sends a tweet out every time you open it. The idea comes from Brazil and has the goal to remind people to drink water more often. Read more…

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Cook egg & bacon on your iPad

on June 1, 2011 by Martina Comments

If your cat playing with your iPad hasn’t scratched the screen yet, you now have a new opportunity to have “alternative” fun with your precious gadget. You can cook an egg on it! Read more…

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