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The URL shortener with a heart

June 9, 2011 at 6:28 by Martina Comments

Nice initiative made in Brazil (again? you guys are rocking! :) for Carrefour. The project is called (which in Portuguese means “turned into grams”) and it’s URL shortener connected to charity.

For each character decreased by, Carrefour will donate 1 gram (0.03 ounce) of food to the Brazilian Red Cross charity project.

The idea is pretty simple and very immediate to execute for consumers. And what makes it even more sweet is the PR materials they’ve produced to launch the project: a cute box with alphabet soup pasta!

The agency is F/Nazca Saatchi & Saatchi.

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