Digital advertising and marketing: only the best ideas worldwide, since 2003

The tweeting fridge

June 1, 2011 at 2:44 by Martina Comments

The Heineken bottle opener connected to Facebook is just a (brilliant) student idea. But the fridge connected to Twitter is freaking reality. Yes, there is a fridge out there that sends a tweet out every time you open it. The idea comes from Brazil and has the goal to remind people to drink water more often.

Wunderman, the agency that also came up with the toaster that prints adv messages on a bread slice, is behind this campaign for Bonafont water.

And what makes things even more weird is the fact that this is not the first fridge tweeting! I dug into the archives and found this campaign, again from Brazil, we posted about 2 years ago.

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