From Brazil, a very interesting and entertaining website created by Gringo for Coca-Cola Zero and Nokia.
The mechanism is pretty straightforward: turn on your microphone and sing, shout, do whatever you feel like with your voice. The sound will be recorded and it will become the base to create your own, personalized ringtone. And when I say “your” I really mean it.
I like the way they approach advergames in Brazil, because they look at collaborative solutions, not only at fun for individuals. A few months ago we saw the example of Greenpeace and the award winning WeAtheR project, today we look at this website by Sprite called Jogo de Verdade.
It’s an online version of the Game of Truth: you have a virtual room in which you can invite your friends, there’s a bottle in the middle to be spinned around to decide who has to answers the questions. Everything is simple but quite funny also because in the room users can chat with each other. (thanks Bruno for sharing this)
I like usually enjoy videogames, I said I followed the CyberLions but I really don’t understand why I found out about Greenpeace – WeAtheR only today (maybe because their PR agency dropped me an email? . After this silly premise, let’s get serious and explore the advergame that looks like one of the best Flash projects of the year.
Greenpeace Weather is a strategy multiplayer game on which players become activists to fight against the climate changes. Their mission is to join other activists to solve environmental crises that affect the planet using cooperation and coordination.
Developed also as a real game, made on recycled paper and recycled wood, soon it will be distributed in schools around Brazil.
From Brazil, a very nice website created by JWT Brazil for the new Ford KA. Imagine you’re an insect, an ant, a bee or a grasshoper, small enough to explore the car in all its tiny details, upload your photo (but fortunately it isn’t mandatory) and start your navigation.
I feel that to create something new and appealing for a car website is getting more and more difficult. In this case I think they did a very good job by using lovely illustrations and the horizontal navigation that really gives you the idea of a travel, of an exploration. Also the concept of transforming the user into an insect is a good idea to suggest the attention to details the journey will offer.
via The FWA.
The Brazilian volley team will be surely playing for the gold at the Olympics in China and Olympikus, on of the team’s sponsors, is cashing on their popularity with the launch of an impressive 3D advergame.
Visitors are invited to create their team picking from a selection of the top Brazilian players, “cartoonized” as super athlets. Before starting the game it is also possible to decide the game uniforms and the color of the ball.
As part of their campaign “Truths about the Gol” for the launch of the new Volkswagen Gol in Brazil, the extremely talented guys from Almap BBDO in Sao Paulo brought back the famous (and superviral) Chuck Norris’ facts to create the digital support for the campaign.
Each piece unveils a new and previously untold secret, such as why Superman wears his underwear on top of his clothes or what happens when Gol reaches the speed of light, being these two of six creative stories to be enjoyed, not only because of the superb art direction but also because of the nice and different interactions added to each one of them.
It’s a “click” game, so you don’t have to speak Portuguese to play it, but just to use your intuition and enjoy the experience.
The game is fun to play, but in my opinion the user gets more fascinated by the aesthetic side of the project: animations are impressive, as you can see from the “making of” video the agency has released.
Found on Webcore.
From Brazil, an advergame to promote the Axe seductive effective. Don’t expect anything sexy or daring. I’m posting about it because I believe it’s good to see how different countries promote the Axe “effect” through advergames. Fbiz did it.
From Brazil, a viral game created by DM9 for Telefonica. Oscar stays up at night to spare on Internet connections, he needs your help to stay awake at work: use a microphone and your mouse to avoid him falling asleep. Congrats for the nice game and the brilliant domain name (zzzzzzzzz.com.br).
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