The Nivea kiss Manifesto
In Brazil, Nivea has launched the “Manifesto do Beijo” (The Kiss Manifesto) to promote its Lip Care product. An advertainment style micro-site created by A1.Brasil allows visitors to send virtual kisses to friends and lovers. The more kisses you send, the higher the chance to win an iPod Mini. The site also features “kiss related” content such as the history of kisses, a list of possible ways to kiss, wallpapers and a series of emoticons.
[News via Propaganda & Marketing]