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Tag archives: Leica

Leica’s soul

on January 19, 2013 by Martina Comments

A fantastic cinema commercial, almost a documentary, beautifully shot in black & white, has just been released in Brazil to support the launch of the Leica M-Monochrom camera, the digital camera that only shoots in black & white. The story is told from the POV of the camera itself, taking the viewer through a few decades of history, passion and war. The images were produced in just four days of filming and no archive footage has been used. Read more…

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