Digital advertising and marketing: only the best ideas worldwide, since 2003

Drink, play and win

August 7, 2003 at 12:11 by Martina Comments

Britvic has launched a new media-enabled on-pack promotion. Customers can win by sendind in unique codes from packaging via text message and afterwards going to a microsite (tango.tv/gameon) developed by Grand Union. Grand Union has already worked in the past for Britvic, creating the advertainment web site Freekee Soda Factory.
You can read more about Britvic promotion on New Media Age.

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