Digital advertising and marketing: only the best ideas worldwide, since 2003

Sometimes it’s better to wear contact lenses

May 4, 2009 at 9:39 by Martina Comments

From Belgium, an amusing website to promote Pearle contact lenses.


The message is simple and pretty straightforward: sometimes it is better to wear contact lenses rather than glasses! Choose the character you prefer (I recommend going for the opposite sex), and enjoy an amusing experience that will make you understand the meaning of the campaign message.


A touch of sexiness gives the project the potetials to generate a decent amount of word of mouth.
The agency is LDV United.
via Buzzing Bees.

2 Responses to Sometimes it’s better to wear contact lenses

  1. Buzzing Bees says:

    Did you also try making a decent screenshot during the game? It’s pretty hard! :-) Thanks for the link!

  2. Martina says:

    I tried a couple of times… but it was hard.
    So I just used your image :-) hope you don’t mind!!

Advertise here