Digital advertising and marketing: only the best ideas worldwide, since 2003

Author Archives: Ana

Let’s talk a bit about brand strategy

4 days ago by Ana Comments

Topics include experience design, utility, customer-centric point of view and how brands are and can be using collaborative economy. Enjoy.

Follow me @andjelicaaa

iPhone 5 + Tumblr = new Apple campaign

4 days ago by Ana Comments

Apple notoriously doesn’t do social media. So imagine my shock when I saw this. Apple choose nothing less than Tumblr to launch a campaign for its iPhone 5C. The campaign sports the “Every color has a story” (aww) headline and features 15-second video ads.

Follow me @andjelicaaa

Have you seen the poaching phone?

4 days ago by Ana Comments

If not, this means that you are quite happy with what you do.

Because, if you weren’t, apparently, you’d be browsing the career advice ad industry section in a bookstore and you may have found a phone inside one of the books. The phone would have had only one number in it. That would be the number that would have led you to your next adventure.

In an incredibly proactive move, Dubai ad agency FP7 has done exactly that: it sent the books with the phone in them to ad creatives they wanted to attract and it placed them into bookstores with titles appealing to the talent the agency wanted to attract.

The word is that the campaign was quite successful and that it resulted in amazing new employees, saving the agency about $80K in recruiter fees. Or you can just post an ad on Digiday Jobs.

Follow me @andjelicaaa

The invisible advertising is born with the First Kiss

4 days ago by Ana Comments

The “First Kiss” video gets me every time. It doesn’t matter that, in addition to being the first kiss among two strangers, it is also a very very clever ad for a clothing company Wren. The video has gotten a considerable traction on YouTube (79 million views and counting).

Love both the idea and the execution. If people are excited about invisible technology, why shouldn’t they be excited about invisible advertising??

Follow me @andjelicaaa

Siri creators want you to know how many calories there are in your Instagram photos

4 days ago by Ana Comments

No joke. Siri creators created some sort of image recognition technology to tell you the amount of calories in the food you just took photo of. The calorie estimate is based on two factors: the volume of food and the food identification, i.e. what you’re eating and how much of it.

Follow me @andjelicaaa

The ultimate guide to collaborative economy startups

4 days ago by Ana Comments

Collaborative economy start-ups are the new player in the marketing landscape. Familiarize yourself with them.

Follow me @andjelicaaa

 

 

 

 

 

 

 

 

Self-heating bus stations, thanks to Duracell

4 days ago by Ana Comments

Winters are cold in Canada. This is why Duracell made a bus shelter that heats up when everyone waiting for a bus holds their hands. Aww.

Aside of creating the “we are the world” moment, Duracell successfully demonstrated the power of its products. That’s what brands are here for, ya?

Follow me @andjelicaaa

Chanels goes grocery shopping

4 days ago by Ana Comments

The high-low combo in fashion was never as evident as at the recent Chanel’s fashion show placed in the supermarket. The setting infused a much-needed life into the fashion shows, which have recently become quite a drab affairs. It also spoke to the inevitability of grocery shopping among the audience, no matter how fashion-obsessed and brand-crazy they are.

Follow me @andjelicaaa

Please don’t text and drive

4 days ago by Ana Comments

A chilling ad from Volkswagen. No comment necessary. Read more…

Lord of the Rings

4 days ago by Ana Comments

This ring is the lord of them all. It’s practically the Sauron of rings. By putting it on, you can write anything you want in the air, and all the machines and humans around you will obey. Well, maybe not the humans. But you get the idea.

The ring’s magical powers are due to the combo of Bluetooth, a touch sensor, a few motion sensors, LED, vibration motor and a connection with iPhone. It’s the iPhone that actually reads all that air-writing and executes commands.

While the mechanism can seem a bit clunky and unintuitive (writing in the air?), this idea is pretty much the future of invisible technology. Check out the Ring’s Kickstarter here.

Follow me @andjelicaaa

Advertise here