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Author Archives: Ana

Is the game swayed by where the team stays?

on July 6, 2014 by Ana Comments

TripAdvisor thinks so. In a bit of genius marketing, TripAdvisor tapped into its own powerful community to predict who’s going to win the World Cup. By analyzing reviews of the accommodations for each team, Trip advisor assesses how ready & rested the players will be for their big games. Called the Hotel Cup, it’s a super-fun spin on the wisdom of the crowds. And who knows, maybe there’s something in it. Sports gamblers, take note.

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Strategy Deck of Cards: Pick Yours

on July 6, 2014 by Ana Comments

Moscow-based comms strategist Ilya Petrov created a deck of cards. Besides being entirely digital, this deck of cards won’t be good for poker. But it is good for strategists everywhere: Ilya collected the strategic wisdom of his generation and packaged it into a neatly organized, compact information. You need it, trust me.

Download the deck here & see more about the project here.

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Taxi Drama

on July 2, 2014 by Ana Comments

If you live in NYC, you get plenty of cab drama on a daily basis. But if you are from Belgrade, Serbia, this is probably the last place to look for any sort of drama. That is, unless you are into Shakespeare. McCann Belgrade created a series of 3 short videos featuring unsuspecting passengers being exposed to monologues from Shakespeare and Dostoyevsky by their cab driver. Read more…

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Let’s talk a bit about brand strategy

on April 20, 2014 by Ana Comments

Topics include experience design, utility, customer-centric point of view and how brands are and can be using collaborative economy. Enjoy.

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iPhone 5 + Tumblr = new Apple campaign

on April 20, 2014 by Ana Comments

Apple notoriously doesn’t do social media. So imagine my shock when I saw this. Apple choose nothing less than Tumblr to launch a campaign for its iPhone 5C. The campaign sports the “Every color has a story” (aww) headline and features 15-second video ads.

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Have you seen the poaching phone?

on April 20, 2014 by Ana Comments

If not, this means that you are quite happy with what you do.

Because, if you weren’t, apparently, you’d be browsing the career advice ad industry section in a bookstore and you may have found a phone inside one of the books. The phone would have had only one number in it. That would be the number that would have led you to your next adventure.

In an incredibly proactive move, Dubai ad agency FP7 has done exactly that: it sent the books with the phone in them to ad creatives they wanted to attract and it placed them into bookstores with titles appealing to the talent the agency wanted to attract.

The word is that the campaign was quite successful and that it resulted in amazing new employees, saving the agency about $80K in recruiter fees. Or you can just post an ad on Digiday Jobs.

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The invisible advertising is born with the First Kiss

on April 20, 2014 by Ana Comments

The “First Kiss” video gets me every time. It doesn’t matter that, in addition to being the first kiss among two strangers, it is also a very very clever ad for a clothing company Wren. The video has gotten a considerable traction on YouTube (79 million views and counting).

Love both the idea and the execution. If people are excited about invisible technology, why shouldn’t they be excited about invisible advertising??

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Siri creators want you to know how many calories there are in your Instagram photos

on April 20, 2014 by Ana Comments

No joke. Siri creators created some sort of image recognition technology to tell you the amount of calories in the food you just took photo of. The calorie estimate is based on two factors: the volume of food and the food identification, i.e. what you’re eating and how much of it.

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The ultimate guide to collaborative economy startups

on April 20, 2014 by Ana Comments

Collaborative economy start-ups are the new player in the marketing landscape. Familiarize yourself with them.

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Self-heating bus stations, thanks to Duracell

on April 20, 2014 by Ana Comments

Winters are cold in Canada. This is why Duracell made a bus shelter that heats up when everyone waiting for a bus holds their hands. Aww.

Aside of creating the “we are the world” moment, Duracell successfully demonstrated the power of its products. That’s what brands are here for, ya?

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