Tag archives: facebook

Grandma Hilde’s Renault 4

Yes, promotions are a crucial part of growing an audience on Facebook. But Renault in Holland showed that they don’t have to be run-of-the-mill executions but can come in the guise of nostalgia and good old storytelling.  The concept centred on a classic Renault 4 owned by the character Grandma Hilda. As she wasn’t able to drive it anymore, she decided to give it away to the most ardent Renault fan online. Read more…

Infographic: Google beats Facebook media

For the last few years I have been convinced that running Facebook ads is a pretty solid strategic choice. At the same time I found them creatively limiting: tiny pics or video thumbnails and condensing the message into a slither of straight-to-the-point copy. In light of Facebook’s multi-billion IPO comes news that Facebook ads are also not quite as effective as we might think. At least when you compare them to those of the other digital ad juggernaut, Google.

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The rise of the visual social network #infographic

Browsing around Pinterest today I’ve found via InsideFMM this infographic by John Lanigan which analyzes how images have become the center of our digital social lives. Everybody seems to have the need or the passion (or both) for sharing visual evidence of their lives. Of course technology makes this kind of sharing easy and accessible, but I would love to understand more from an anthropological and sociological perspective about the reasons of such incredible trend. Read more…

A smart Facebook scam for good

Now this is an awesome viral idea: take advantage of a popular scam technique on Facebook to spread the “virus” of AIDS awareness. On December 1st, the World’s AIDS Day, popular Brazilian radio station Mix FM posted on its Facebook page two very sexy videos, featuring a gorgeous man and a very hot girl. A lot of fans were attracted to the the videos and watched them, not being aware that the videos, without their permission, were automatically publicly posted on their Facebook timeline. Read more…

Microsoft - A Year In The Like

Many of these types of applications have been developed - most notably Intel’s ‘Museum of Me’. So if you want an app to gather all your Facebook comments and images and post them into a movie of your past 12 months then this is your site Read more…

Buy chocolate with a good deed

Sweet idea made in Denmark: a store where you can purchase chocolate not with cash or credit cards, but just with the promise of a generous deed toward a person you care for. The Anthon Berg Generous Store, a chocolate pop-up store in the center of Copenhagen opened its doors last month to remind people how sweet and meaningful it is to give chocolate to the people we love. Read more…

Cadbury Creame Egg Goos

Cadbury Creme Egg wants the Irish to help blow up big versions of their ‘Runny Egg’ this Easter. According to Cadbury, the more online support is received the more excited the Creme Egg will become, “culminating in a daily egg-splosion of Goo broadcast live through a designated Facebook app”. Read more…

Adverblog’s Facebook timeline hack

Facebook has rolled out their ‘timeline’ to brand pages. And since our page is growing and growing in popularity, we decided to make good use of the new top image. We got a neat ‘decision map’ and we hope you’ll end up in the right spot: http://www.facebook.com/Adverblog Read more…

Audit your Friends. Visualize your relationships

Over the past year or so I’m sure you’ve seen dozen of social media related infographic. Most of them are pretty interesting and certainly very nicely done. But probably none of those is as beautiful and, I would say, intense, as this project by Colin Pinegar. Read more…

MINI: Fan the flame

MINI is running an interesting live Facebook campaign, in which one fan can win an actual MINI Countryman. They’ve placed the car on a populair Motorshow in Brussels, only hanging on a rope. When you like MINI, you’ll get a shot of fire to burn that rope - when it breaks, the car is yours.

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