This upcoming movie explores in unflinching detail what it means to be out of the loop, to not exist on Facebook, to have to say everything face to face. To write with pen and paper and simply be ‘untaggable’.
As the blurb says “Once in a while a friend request will come along that will change your life forever.” And in case the trailer seems oddly familiar in its storyline, have a look at Mel Gibson directing and starring in a similar flick a while back.
Very cool integrated campaign just released by Doritos in the UK. The rise & fall of Esteban Ortega is a beautiful 2 minutes TVC supported by an additional gaming layer to activate consumers on Facebook or through their mobile devices, both iOS and Android. Read more…
From WorkClub in London comes a series of live artistic events for Ballantines, called ‘Human API‘. Different artists create work (and leave an impression as per the brand’s positionng). The process is streamed live through facebook and influenced by the audience through facebook chat and Twitter. The example below shows a 100% permanent impression, done by tattoo artist K.A.R.L. As the video explains, the live interaction was rounded off with an animation video, triggered by a mobile marker within the tattoo.
I like the first person camera view and the expression “Powered by Human API” (which is after all the most complex yet ready-to-use interface available). Related live art projects in the past include Beck’s Live Studio by Dare which played user-remixed music to the artists and the 24hr Session with Maroon5 for Coke by W+K London. I find notable that the project’s doco is a vital part of the strategy. The videos are indeed the message and can achieve a bigger reach than the interaction itself.
Other ‘Human API’ events feature ice sculptor J.A.M.I.E. (below) and graffiti artist 45 R.P.M. (what’s with all the dots?) spraying interactively. I like how the user photos are incorporated into 45′s physical piece inside of those screens.
The doco of J.A.M.I.E. shows him cheerily hacking away at an ice robot. If you are of an impatient disposition, jump to 2:07 and see the melting ice robot dance. That’s something I hadn’t seen before.
Dutch creative team Bas van de Poel and Daan van Dam (portfolio) set up 5 separate Twitter accounts and started following Creative Directors on Twitter. The simple message: HIRE US.
Facebook Places is supposed to be a great tool for retail marketing. But it can be also successfully used for social advertising, as a recent campaign by Coca-Cola in Israel clearly proves. The idea is pretty straightforward, and therefore smart. They tagged 10,000 marked recycling bins throughout the country, in order to make them check-in points, but also to allow people to easily find locations where they could recycle their plastic goods. Read more…
What happens if you combine Google Maps, Flash and Facebook with a cool automotive brand? MINImaps is the answer. A multi-player driving experience by MINI France that allows you to join a virtual race around the world based on Google Maps, while challenging your friends or complete strangers.
Community managers take note… Ever wondered what is the best time of day to post a tweet or a fb update?? Wonder no more… Utilizing techniques to schedule your social media engagement can maximize the exposure your content will get in social networks. Included are stats for Facebook and Twitter on what days and times are best to maximize the audience size and the possibility that your content will be both found and shared.
Talking about consumers’ relationship with the toilet is a sensitive topic. So for Activia, a yogurt that helps regulate the digestive system, it’s not super easy to interact with its target consumers. So in Brazil, Wunderman came up with a pretty nice idea to talk about “regulating your intestines” without directly mentioning the specific words or idea.
Technology keeps surprising me. I didn’t know you could use video content streamed via a webcam to a feed live an advergame. The challenge this time is pretty easy: you are a frog and you need to cross the street without being run over. But the street is not just “a” street, it is a major route in Sao Paulo that is streamed live on Facebook.
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