Digital advertising and marketing: only the best ideas worldwide, since 2003

The Twitter Job Hustle

on July 1, 2011 by Tim Comments

Dutch creative team Bas van de Poel and Daan van Dam (portfolio) set up 5 separate Twitter accounts and started following Creative Directors on Twitter. The simple message: HIRE US.

File under: boondoggle, creative social, facebook, twitter, wonderyears

Coca-Cola and the Recycling King

on June 21, 2011 by Martina Comments

Facebook Places is supposed to be a great tool for retail marketing. But it can be also successfully used for social advertising, as a recent campaign by Coca-Cola in Israel clearly proves. The idea is pretty straightforward, and therefore smart. They tagged 10,000 marked recycling bins throughout the country, in order to make them check-in points, but also to allow people to easily find locations where they could recycle their plastic goods. Read more…

File under: coca-cola, facebook, israel

MINImaps! Drive your MINI anywhere in the world

on June 20, 2011 by Martina Comments

What happens if you combine Google Maps, Flash and Facebook with a cool automotive brand? MINImaps is the answer. A multi-player driving experience by MINI France that allows you to join a virtual race around the world based on Google Maps, while challenging your friends or complete strangers.

File under: advergames, facebook, france, google maps, mini

Science of Social Media Timing

on June 18, 2011 by Mark Comments

Community managers take note… Ever wondered what is the best time of day to post a tweet or a fb update?? Wonder no more… Utilizing techniques to schedule your social media engagement can maximize the exposure your content will get in social networks. Included are stats for Facebook and Twitter on what days and times are best to maximize the audience size and the possibility that your content will be both found and shared.

File under: facebook, infographic, twitter

Activia, Rhythm in the Pot

on June 16, 2011 by Martina Comments

Talking about consumers’ relationship with the toilet is a sensitive topic. So for Activia, a yogurt that helps regulate the digestive system, it’s not super easy to interact with its target consumers. So in Brazil, Wunderman came up with a pretty nice idea to talk about “regulating your intestines” without directly mentioning the specific words or idea.

File under: brazil, facebook

Live Frog, Save the Frog

on June 14, 2011 by Martina Comments

Technology keeps surprising me. I didn’t know you could use video content streamed via a webcam to a feed live an advergame. The challenge this time is pretty easy: you are a frog and you need to cross the street without being run over. But the street is not just “a” street, it is a major route in Sao Paulo that is streamed live on Facebook.

File under: advergames, brazil, facebook

If Facebook And Twitter Were Real Life

on June 11, 2011 by Mark Comments

Via This hilarious video takes Facebook and Twitter and acts out everything that you would do on those networks. Whether it’s a ‘Like’ or a ‘Follow’, it’s all included here. I love the last few seconds when he ‘follows’ the girl.

File under: facebook, twitter

Facebook Who is Who. Do you really know your friends?

on June 8, 2011 by Martina Comments

Microsoft is trying to keep Messenger alive by connecting it to Facebook (basically now you can chat with your Facebook friends directly through Messenger). To get the message out in Sweden JMW Kommunikation came up with a pretty good idea: a Who is Who game that challenges people to find out whether or not they really know all their Facebook friends. Read more…

File under: advergame, facebook, microsoft, sweden

Intel, The Museum of Me

on May 31, 2011 by Martina Comments

Creating a rich web experience to take users through their life as they shared it on Facebook is no longer something new. The challenge is now who does it better. I loved the Deutsche Post infographic project we posed about a few weeks ago. But now Intel gets all the attention and attempts to become my favorite one. Read more…

File under: facebook

Axe Multiple Girlfriends App

on May 17, 2011 by Martina Comments

As sexist as only Axe can be, the deodorant brand has launched the Multiple Girlfriend Facebook app. Being a woman I’m obviously not enthusiastic about it, but I appreciate the idea is smart to activate word of mouth…

File under: facebook, social media

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