Interesting use of Facebook Places by Kia Motors in Sweden (the agency is BerntzonBylund). Instead of asking people to check in at the Kia dealers, they asked them to “check in” at different Kia car models. 25 people were invited to do so, and with their check ins they spread the voice to 4500 people in one day. Read more…
On Facebook, a few months ago you sacrified your friends for a burger. Now it’s time to get them back by offering them an icecream. Through the social network Starbucks is giving away 20,000 coupons for a free pint of icecream everyday.
A good example of coupon marketing 2.0 that might become pretty annoying if the things gets too popular among the wrong brands. I like the idea because I think it will work pretty well as a recruitment campaign for the Starbucks Fan page, and you know how important it is getting to be able to engage with consumers (in the right way) on their own pitch.
We were at NYC last week voting One Show Interactive (I still havel to update that post!) when Iain Tait came up with one of the most funny and memorable quotes of the event: “i like this piece very much, it’s not about being so-well crafted or being a great production at all, i just like it simply because it is so fucking awesome”… which prompted us into a big laugh. Then we saw the work, and I think that this is one of the most remarkable uses of Facebook I’ve found out this year. Done by Daddy to promote Telia, an online music store in Sweden, it uses the platform in such a naive way.
H&M is online with a mini-site that presents and sells its Spring Summer Collection. It looks like a neverending catwalk, where users can change the models’ outfit just with a click.
The changing dress effect is quite amusing, as in the transition models magically get (almost) naked for a second.
The White Rabbit is a concept restaurant in Singapore with a lovely, illustrated book-style website.
I like the idea of a trendy restaurant investing in its online presence as well. It’s important to consider branding at 360 degrees, especially if you target the young creative class (haven’t you read Richard Florida?). In my opinion it’s a must, but often owners don’t agree or simply prefer to invest their money in assets or promotion that (apparently) bring a more immediate and direct benefit to the store.
One year after the Heidies project it’s again time to talk about creative lingerie related projects. KnickerPicker has recently launched an online dress room in which, even if the experience is virtual, models are real, they are presented in video and move around if you ask them too. It’s an e-commerce store that definitely offers something new, and not only for voyeurs…
The other brand that tries something different althought not new for a fashion brand, is Passionata which will stream live on the Web its catwalk that will take place at the end of the month in Paris.
What value can Facebook provide to brands? What can brands do with Facebook? I’m sure a lot of questions like these have been buzzing in your mind in the last couple of months. I must say that until now I’ve been paying attention to Facebook only as a user, not even asking myself the marketing potential of the hottest social network of the moment. My fault, of course… so now it’s time to “wake-up” and start thinking about ideas and applications to get the most out of it as a brand…
A good starting point is the application recently launched in France by Virgin Mobile to promote its “parlez dooble” offer. It’s called Dooblebook (if the direct link doesn’t work look for it using the Facebook internal search engine), and it’s nothing else than a branded match making quiz.
I enjoy Facebook and I love Slideshare. Enjoy a couple of presentations to understand Facebooks’ marketing potentials.| View | Upload your own
An article about Facebook published yesterday on Advertising Age made me smile (and think). It says that “half of the biz is jumping on Facebook fanwagon, for ‘research’ of course”… Ops. I feel slightly “touched” by this sentence, as I’ve been also discovering and professionally “studying” Facebook in the last couple of weeks. As a first step in my “study” (slightly “me-too”, I must admit) I’ve started the Adverblog’s friends group (if the link doesn’t work, just search “adverblog” amd you’ll find us). All regular (and irregular) readers are welcome to join. I’d like the Facebook group to share links and ideas in a fast and informal way with the international/multicultural touch Adverblog always tries to have. As I’m still in the learning phase of Facebook’s functionalities and behavioural rules any suggestion or recommendation you might have on how to exploit it at best will be more than welcome.
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