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Tag archives: facebook

Facebook Who is Who. Do you really know your friends?

on June 8, 2011 by Martina Comments

Microsoft is trying to keep Messenger alive by connecting it to Facebook (basically now you can chat with your Facebook friends directly through Messenger). To get the message out in Sweden JMW Kommunikation came up with a pretty good idea: a Who is Who game that challenges people to find out whether or not they really know all their Facebook friends. Read more…

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Intel, The Museum of Me

on May 31, 2011 by Martina Comments

Creating a rich web experience to take users through their life as they shared it on Facebook is no longer something new. The challenge is now who does it better. I loved the Deutsche Post infographic project we posed about a few weeks ago. But now Intel gets all the attention and attempts to become my favorite one. Read more…

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Axe Multiple Girlfriends App

on May 17, 2011 by Martina Comments

As sexist as only Axe can be, the deodorant brand has launched the Multiple Girlfriend Facebook app. Being a woman I’m obviously not enthusiastic about it, but I appreciate the idea is smart to activate word of mouth…

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Kia’s alternative check-ins. When the Place is a Car

on May 12, 2011 by Martina Comments

Interesting use of Facebook Places by Kia Motors in Sweden (the agency is BerntzonBylund). Instead of asking people to check in at the Kia dealers, they asked them to “check in” at different Kia car models. 25 people were invited to do so, and with their check ins they spread the voice to 4500 people in one day. Read more…

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Drinks & apps

on July 8, 2009 by Martina Comments

On Facebook, a few months ago you sacrified your friends for a burger. Now it’s time to get them back by offering them an icecream. Through the social network Starbucks is giving away 20,000 coupons for a free pint of icecream everyday.

A good example of coupon marketing 2.0 that might become pretty annoying if the things gets too popular among the wrong brands. I like the idea because I think it will work pretty well as a recruitment campaign for the Starbucks Fan page, and you know how important it is getting to be able to engage with consumers (in the right way) on their own pitch.

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Our song

on March 23, 2009 by Mark Comments

We were at NYC last week voting One Show Interactive (I still havel to update that post!) when Iain Tait came up with one of the most funny and memorable quotes of the event: “i like this piece very much, it’s not about being so-well crafted or being a great production at all, i just like it simply because it is so fucking awesome”… which prompted us into a big laugh. Then we saw the work, and I think that this is one of the most remarkable uses of Facebook I’ve found out this year. Done by Daddy to promote Telia, an online music store in Sweden, it uses the platform in such a naive way.

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H&M catwalk and Facebook

on March 20, 2009 by Martina Comments

H&M is online with a mini-site that presents and sells its Spring Summer Collection. It looks like a neverending catwalk, where users can change the models’ outfit just with a click.

The changing dress effect is quite amusing, as in the transition models magically get (almost) naked for a second.

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The White Rabbit

on September 20, 2008 by Martina Comments

The White Rabbit is a concept restaurant in Singapore with a lovely, illustrated book-style website.

I like the idea of a trendy restaurant investing in its online presence as well. It’s important to consider branding at 360 degrees, especially if you target the young creative class (haven’t you read Richard Florida?). In my opinion it’s a must, but often owners don’t agree or simply prefer to invest their money in assets or promotion that (apparently) bring a more immediate and direct benefit to the store.

They also have a very popular group on Facebook that consists of almost 2,000 members. The agency is Asylum.

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Agent Provocateur and KnickerPicker: lingerie 2.0

on January 14, 2008 by Martina Comments

One year after the Heidies project it’s again time to talk about creative lingerie related projects. KnickerPicker has recently launched an online dress room in which, even if the experience is virtual, models are real, they are presented in video and move around if you ask them too. It’s an e-commerce store that definitely offers something new, and not only for voyeurs…

The other brand that tries something different althought not new for a fashion brand, is Passionata which will stream live on the Web its catwalk that will take place at the end of the month in Paris.

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Virgin Mobile launches Facebook Dooblebook

on December 24, 2007 by Martina Comments

What value can Facebook provide to brands? What can brands do with Facebook? I’m sure a lot of questions like these have been buzzing in your mind in the last couple of months. I must say that until now I’ve been paying attention to Facebook only as a user, not even asking myself the marketing potential of the hottest social network of the moment. My fault, of course… so now it’s time to “wake-up” and start thinking about ideas and applications to get the most out of it as a brand…

A good starting point is the application recently launched in France by Virgin Mobile to promote its “parlez dooble” offer. It’s called Dooblebook (if the direct link doesn’t work look for it using the Facebook internal search engine), and it’s nothing else than a branded match making quiz.

Read more…

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