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Axe Multiple Girlfriends App

May 17, 2011 at 8:15 by Martina Comments

As sexist as only Axe can be, the deodorant brand has launched the Multiple Girlfriend Facebook app. Being a woman I’m obviously not enthusiastic about it, but I appreciate the idea is smart to activate word of mouth…


Also, I’m glad to host for the first time a campaign coming from Tunisia. Well done Ogilvy.

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One Response to Axe Multiple Girlfriends App

  1. Fun and sure grant a viral effect..

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