Tweet

Digital advertising and marketing: only the best ideas worldwide, since 2003

Axe Multiple Girlfriends App

May 17, 2011 at 8:15 by Martina Comments

As sexist as only Axe can be, the deodorant brand has launched the Multiple Girlfriend Facebook app. Being a woman I’m obviously not enthusiastic about it, but I appreciate the idea is smart to activate word of mouth…


Also, I’m glad to host for the first time a campaign coming from Tunisia. Well done Ogilvy.

File under: ,

One Response to Axe Multiple Girlfriends App

  1. Fun and sure grant a viral effect..

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Advertise here