Pretty cool. It’s not the first art/web-based interactive site ever but it is the first I have seen to use paintballs - and heaps of them 
I like the interaction and the ‘create your own artwork’ and the technology to make it happen. But i really feel like this has been done before with the Vodafone Pinata and others… thoughts?? Agency is Colenso BBDO Auckland, New Zealand.
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It is just an stolen idea from the mythbusters who already done this in 2008 painting the Mona Lisa with paintballs in an NVIDIA Conference (check out youtube -> http://www.youtube.com/watch?v=3nUYg8b9UCQ).
Cheers,
Raul