Tag archives: facebook

Make Your Face Into Candy

I think we all got over the ‘upload-your-face’ applications about a million years ago, but this new campaign from Maynards Candy in Canada has a sweet side-effect. The facebook application asks you to upload ya head, then cut it out, alter contrast etc and the choose what candy you want it made into. Read more…

Orangina & the Facebook nostalgia

To celebrate the 75th anniversary of the brand, Orangina is out with a nice Facebook app that helps you remembering who your first Original Facebook friends have been. I know it sounds weird, sometimes you feel Facebook has been around forever, so it’s kind of fun to remember when and how everything started. Read more…

Notruf Deutschland puts you into the sack

Being absolutely adored by female teenagers might not seem like such a bad deal. But wait till you see this teaser for German show “Notruf Deutschland” (Emergency Call Germany). Connect through Facebook and you will find yourself in quite a tricky situation. Read more…

L’Oreal and the Photoshop dilemma

L’Oreal Men Expert is committed to explain men how to take (or make) the perfect picture for their Facebook profile. The video is rather amusing, and it shows the wonders of Photoshop retouch, an art we all know L’Oreal masters, especially after the Advertising Standards Authority banned their Julia Roberts print campaign for creating a “false impression of beauty.” Read more…

If Social Sites Were Superheroes [infographic]

Ever wondered how your favorite social networks compare to your favorite comic book heroes? Read more…

Social media propaganda

Fantastic work by Aaron Wood who created a series of WWII propaganda style posters inspired to Twitter, Google+ and Facebook.

Read more…

HTC ChaCha pushes your Facebook button

I guess there is no better post to follow my previous one about staying off Facebook. HTC’s smartphone ‘ChaCha’ wants you to share like there’s no tomorrow, simply by pressing the magic f-button at the bottom of its keyboard. And naturally HTC are promoting this feature within facebook itself. Install their app and ‘see what happens when you push it’ - the result is an extreme version of your own facebook existence. Have a look at my own version in which my dumb profile photo fits serendipitously. Read more…

The Man without a Facebook

This upcoming movie explores in unflinching detail what it means to be out of the loop, to not exist on Facebook, to have to say everything face to face. To write with pen and paper and simply be ‘untaggable’.

As the blurb says “Once in a while a friend request will come along that will change your life forever.” And in case the trailer seems oddly familiar in its storyline, have a look at Mel Gibson directing and starring in a similar flick a while back.

via Deepend

Doritos presents: The rise & fall of Esteban Ortega

Very cool integrated campaign just released by Doritos in the UK. The rise & fall of Esteban Ortega is a beautiful 2 minutes TVC supported by an additional gaming layer to activate consumers on Facebook or through their mobile devices, both iOS and Android. Read more…

Animated Tattoo for Ballantines

From WorkClub in London comes a series of live artistic events for Ballantines, called ‘Human API‘. Different artists create work (and leave an impression as per the brand’s positionng). The process is streamed live through facebook and influenced by the audience through facebook chat and Twitter. The example below shows a 100% permanent impression, done by tattoo artist K.A.R.L. As the video explains, the live interaction was rounded off with an animation video, triggered by a mobile marker within the tattoo.

I like the first person camera view and the expression “Powered by Human API” (which is after all the most complex yet ready-to-use interface available). Related live art projects in the past include Beck’s Live Studio by Dare which played user-remixed music to the artists and the 24hr Session with Maroon5 for Coke by W+K London. I find notable that the project’s doco is a vital part of the strategy. The videos are indeed the message and can achieve a bigger reach than the interaction itself.

Other ‘Human API’ events feature ice sculptor J.A.M.I.E. (below) and graffiti artist 45 R.P.M. (what’s with all the dots?) spraying interactively. I like how the user photos are incorporated into 45′s physical piece inside of those screens.

The doco of J.A.M.I.E. shows him cheerily hacking away at an ice robot. If you are of an impatient disposition, jump to 2:07 and see the melting ice robot dance. That’s something I hadn’t seen before.