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L’Oreal and the Photoshop dilemma

August 11, 2011 at 2:52 by Martina Comments

L’Oreal Men Expert is committed to explain men how to take (or make) the perfect picture for their Facebook profile. The video is rather amusing, and it shows the wonders of Photoshop retouch, an art we all know L’Oreal masters, especially after the Advertising Standards Authority banned their Julia Roberts print campaign for creating a “false impression of beauty.”

That’s great and it’s often the irony of multi-brand companies. Quite an interesting coincidence, don’t you agree?

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