Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: l’oreal

L’Oreal and the Photoshop dilemma

on August 11, 2011 by Martina Comments

L’Oreal Men Expert is committed to explain men how to take (or make) the perfect picture for their Facebook profile. The video is rather amusing, and it shows the wonders of Photoshop retouch, an art we all know L’Oreal masters, especially after the Advertising Standards Authority banned their Julia Roberts print campaign for creating a “false impression of beauty.” Read more…

File under: ,

Fuel for Life: are you alive?

on August 27, 2007 by Martina Comments

Fuel for Life finally got legalized, the teaser phase is over and the new fragrance has been unveiled. If you go on you’ll see how they’ve decided to take a new, unusual approach to communicate a perfum, with six short videos extremely emotional and in a way cryptic.

The key question is: are you alive? You can find out the answer watching the series of brilliant videos, or browsing through a site that requires quite an effort to be fully experienced (and understood).

Read more…

File under: , ,

L’Oréal launches an advergame party on MSN

on July 27, 2005 by Martina Comments

In Italy, L’Orèal Paris is promoting its new Party Proof gel with an advergame on In order to play, users need to register, and automatically access a draw which will give away 1000 music credits on MSN. The game itself is not particularly engaging: in a disco, dancing and listening to the new hit single by DJ David Guetta (who’s the testimonial of the campaign), you have to spoil the people who don’t use Party Proof. The agency behind the advergame is Adacto.

File under: , , ,

Celebrities missing in UK ads

on June 23, 2005 by Martina Comments

In the United Kingdom the use of celebrities in advertising is declining. A new report by WPP research points out only one in eight ads now feature a celebrity, marking a decline in usage from 21 to 13 percent in the past five years. Brand Republic explains the usage in celebrities goes in waves, so we might expect a rise in the next future. Picking the right testimonial can prove an incredibly powerful move for brand promotion. This is probably what L’Oreal has in mind since it’s offering David and Victoria Beckham a multi-million deal to promote its hair care products.

File under: , ,

Advertise here