Fuel for Life finally got legalized, the teaser phase is over and the new fragrance has been unveiled. If you go on Diesel.com you’ll see how they’ve decided to take a new, unusual approach to communicate a perfum, with six short videos extremely emotional and in a way cryptic.
The key question is: are you alive? You can find out the answer watching the series of brilliant videos, or browsing through a site that requires quite an effort to be fully experienced (and understood).
Fuel For Life is coming. And there’s Diesel behind it. This time I have no insider’s insights to share, as I don’t know (yet) what Fuel for Life is about (maybe). I can just show you a beautiful video (by Phil Hansen), and point you to the website of the Society against Legalization. And this is a new video posted this afternoon…
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