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L’Oréal launches an advergame party on MSN

July 27, 2005 at 10:54 by Martina Comments

In Italy, L’Orèal Paris is promoting its new Party Proof gel with an advergame on In order to play, users need to register, and automatically access a draw which will give away 1000 music credits on MSN. The game itself is not particularly engaging: in a disco, dancing and listening to the new hit single by DJ David Guetta (who’s the testimonial of the campaign), you have to spoil the people who don’t use Party Proof.

The agency behind the advergame is Adacto.

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