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L’Oréal launches an advergame party on MSN

July 27, 2005 at 10:54 by Martina Comments

In Italy, L’Orèal Paris is promoting its new Party Proof gel with an advergame on MSN.it. In order to play, users need to register, and automatically access a draw which will give away 1000 music credits on MSN. The game itself is not particularly engaging: in a disco, dancing and listening to the new hit single by DJ David Guetta (who’s the testimonial of the campaign), you have to spoil the people who don’t use Party Proof.
guetta_advergame.jpg
The agency behind the advergame is Adacto.

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