Cadbury Creme Egg wants the Irish to help blow up big versions of their ‘Runny Egg’ this Easter. According to Cadbury, the more online support is received the more excited the Creme Egg will become, “culminating in a daily egg-splosion of Goo broadcast live through a designated Facebook app”. Read more…
Cadburry is getting famous for its weird but striking commercials. I’m sure y’all remember the Gorilla ad, and maybe even the trucks commercial. All on courtesy of A Glass And A Half Full productions. Just released is the follow up called Eyebrow Dance – which is pretty much what is is. But it’s good!
From Fallon London, a new approach to promote a chocolate bar. They’ve launched a production house called “Glass and a half full production” that is ment to give voice to Cadbury Dairy Milk’s commitment to creating branded content. The first Tv spots it’s 90 seconds long and can be see online on the “production company” website’s. Actually there isn’t much more than the spot to watch, and this is the disappoiting side of the project. Yes, you can enter a contest and win tickets to Las Vegas, but this has no connection with the branded content mentioned before. So they’ve done something different for TV but they “forgot” to do something at least “expected” for the Web (I mean, a little bit of interactivity). What a pity.
In the UK, confectionery maker Cadbury has just launched a talent contest based on podcasting. The contest aims at discovering undiscovered talent, no matter in which field, as long as it can be expressed through audio. Singers-songwriters, poets and/or writers can submit their mp3 and be featured in a weekly selection distributed as podcast. The public will then be able to download the file and vote for the best work. I can’t tell you exactly why, but I very much feel like these guys just thought: what’s hot in online marketing? Podcasting. So let’s make something using podcasting, no matter if it’s not original nor funny… [news via NMA]
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