You have a budget of 100k, that you have to use to a) put together your own dream festival line-up from a pool of around 200 bands, b) book the venue c) design the promo poster d) book the after-party band or DJ.
In a world of baguettes, Diesel launches the Boule, a luxurious rounded bag. Today the mini-site dedicated to the Boule is online on the www.diesel.com homepage. The agency behind it is Magnetic North. There is also an online contest… Tell us what you would sacrifice for a Boule bag, and if you come up with the most creative and original sacrifice we will award you with the bag. PS: You can even say you don’t want to sacrifice anything for a Boule, I won’t get offended
In the UK, confectionery maker Cadbury has just launched a talent contest based on podcasting. The contest aims at discovering undiscovered talent, no matter in which field, as long as it can be expressed through audio. Singers-songwriters, poets and/or writers can submit their mp3 and be featured in a weekly selection distributed as podcast. The public will then be able to download the file and vote for the best work. I can’t tell you exactly why, but I very much feel like these guys just thought: what’s hot in online marketing? Podcasting. So let’s make something using podcasting, no matter if it’s not original nor funny… [news via NMA]
Emar reports KMF Online has developed a contest for chocolate brand Ritter which is giving away prizes worth 50.000 euros. Chocolate lovers can join the game by entering a 12 digits code and the indication of their favourite Ritter flavour. The web site already features advergaming content (chocology, e-cards etc…), even if it looks rather old-fashioned.
Avis has created a “Who Tries Harder?” contest. As explained on MediaPost Avis has launched a competition to give away prizes to its customers and employees. The contest will go on on www.wetryharder.com and it’s aimed to increase customer loyalty as well as customer trials.
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