Adidas Originals, it’s your Festival
You have a budget of 100k, that you have to use to a) put together your own dream festival line-up from a pool of around 200 bands, b) book the venue c) design the promo poster d) book the after-party band or DJ.
Once you are done with the organization of the event, you need to promote it around to your friends and potential fans. You have to spread the word around via email, through your blog or Myspace page: the goal stays the same, the festival with the greatest attendance (ie. the most number of visits) will win the major prize (a trip for 2 to the Berlin Festival 2008).
The OriginalsFestival is an interesting project. I like the mechanism it uses to generate word of mouth, and I think it’s cool and relevant for the youth market. I thought that creating the Festival was a little bit too long and complicated, but I gave it a try and I was wrong. If you come to my event you will be able to listen Interpol, Tv on the radio, Animal Collective, Moloko, The National, Beirut and a few more supporting bands.
Too bad the contest is open only to Australian residents. And too bad that the final prize is not the Festival you have organized, but just a trip to Berlin. Yes, I think this is the disappointing part of the project… I know that organizing “your” event as final prize would have been an almost impossible task.
But doesn’t Adidas say “Impossible is nothing”?