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Infographic: Google beats Facebook media

May 16, 2012 at 1:00 by Tim Comments

For the last few years I have been convinced that running Facebook ads is a pretty solid strategic choice. At the same time I found them creatively limiting: tiny pics or video thumbnails and condensing the message into a slither of straight-to-the-point copy. In light of Facebook’s multi-billion IPO comes news that Facebook ads are also not quite as effective as we might think. At least when you compare them to those of the other digital ad juggernaut, Google.

This infographic done by WordStream isn’t necessarily well executed. Actually it is quite difficult to orient yourself. But it does contain some interesting numbers. Facebook has less reach, and their ads are less effective with an average click-through rate of 0.051 percent (0.1 percent web wide, 0.4 Google). And since GM just pulled $10 million worth of Facebook ads you might just want to hold off on your Facebook share purchase.

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