Digital advertising and marketing: only the best ideas worldwide, since 2003

Speaking Exchange

on May 8, 2014 by Tim Comments

‘Truly digital’ creative ideas must be impossible to do any other way. Here we got such a case of the internet doing what only the internet can. Young Brazilians want to practice their English. And elderly Americans living in retirement homes just want someone to talk to. The best thing that would help them both? Connecting them for a video chat. Read more…

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A focus on the fresh, funny and inspiring advertising @NewYorkFestival

on May 7, 2014 by Bridget Comments

I had a lot of fun putting this list together.  I thought it would be good to look at some of the fresh, funny and inspiring TV ads & campaigns that came out of the festival. I have total respect for the creative teams that managed to push this work through and get clients to buy the idea.

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@NewYorkFestival Debrief : Best in Show & Grand Prix

on May 6, 2014 by Bridget Comments

The New York Festivals is the only awards show that I know of that has one jury judge across all categories.  I met some amazing people and it was a great opportunity to get a snapshot of the industry as a whole just as the awards season kicks off. To start, let’s take a look at the Best in Show and some of the Grand Prix. Read more…

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How to let your campaign buzz with technology

on May 5, 2014 by Tim Comments

Here’s a question you may have heard before: Can technology be the sole ‘big idea’, the foundation for a whole campaign? And if so, can only technology brands run this sort of ‘tech buzzy’ campaign? The simple answer: Yes and No, respectively. Read more…

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Facebook Studio Winners 2014

on May 1, 2014 by Tim Comments

Facebook is still the biggest accelerator for our creative ideas. Remember one of these campaigns popping up on your timeline? Did one of your friends share it? Which one did you try it out yourself? Catch up on the 15 best campaigns that ran on and with the help of Facebook this past year.

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Carlsberg: Football has the power to unite

on May 1, 2014 by Nikolaj Comments

This is a bold campaign and a beautiful thought from Carlsberg and Duval Guillaume. I love it but then again I’m not impartial since I work at Carlsberg, but what do you think?

This is the coolest trophy ever @NewYorkFestival

on May 1, 2014 by Bridget Comments

The New York Festivals has taken trophy design to the next level with the help of Sagmeister & Walsh. The design reflects the iconic manhattan skyline.  However, these trophies are like no others as they have a built in projector that plays the winning case study when you pick it up.

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Aquatilis Ocean Expedition

on April 28, 2014 by Mark Comments

Using paralax scrolling on a single page site is a pretty good way to show off the depths of the ocean. The Aqualitis Expedition is a three-year underwater journey through the unknown, set to explore the world’s most extrordinary creatures. Have fun Read more…

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Make Them Visible

on April 25, 2014 by Tim Comments

This social experiment tested if New Yorkers had become blind to the homeless who are forced to live on the streets. What if those we walk past every day were family members – siblings, spouses, and relatives – all dressed to appear homeless? The ones we claim to care about the most? Would you even notice them? Read more…

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Hermès 2014 collection mutates in a quirky film by Julien Vallée

on April 23, 2014 by Bridget Comments

Hermès is an interesting brand.  Every year it crafts its collection and communication around one creative theme.  The theme for 2014 is ‘Métamorphose’.

The digital campaign to promote the 2014 summer collection enlisted Director Julien Vallée, who created a quirky film showing Read more…

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