Kumikyoku by Chie Morimoto

A beautiful film produced by Ms. Chie Morimoto, genius female artist in Japan. This promotional film is for celebrating new collection launch of Kumikyoku: women’s apparel brand called Onward. When I watch the film, I wish I could be wind. I wish I could touch and feel in the air of Hawaii. The music also perfectly fit to the film, played by Takagi Masakatsu feat. Bobby Womack.

Magnum Pleasure Hunt 3

So I first received an authentic ransom letter (with individually cut out letters = painstaking!!) that directed me to a site where a dude gets kidnapped. In order for you to release him from his captors you must go through a series of games and collect all the ingredients of the new Magnum ice-cream. This is the sequel to the award-winning Magnum Pleasure Hunt Across the Internet 1 & 2. Ohh and the games work just lovely on your phone as built in HTML5. Agency is Lowe Brindfors in Sweden. Read more…

Best low-fi real time service from New Zealand

I love the simplicity of this idea from New Zealand that uses a billboard to promote a real-time weather reports.  The photo says it all.

via thewheatandthechaff

Dove’s real (girly) beauty for men

Selling beauty products to men can sometimes be a super hard job, but I feel this video made in Brazil is playing with the perfect insight to pull the trigger. Brilliant work Ogilvy & Mather Brasil which managed to create a TVC for Dove Men + Care and, at the same time, an hilarious a spoof of most female shampoo commercials. Read more…

Old Spice Bar of Soap

“The Bar Soap You’ve Been Smelling For” is another piece of quirky comedy from your favourite bathroom heroes. As they sing – never leave your house (or your shower) again. Read more…

The WI-FI Poster

Most of us think the poster is a vintage, if not outdated media. But in Korea they recently came up with an idea that will probably make us change our minds. The WI-FI poster, or the Poster 2.0 is a traditional poster “pimped” and transformed into a wireless hotspot. The technology is embedded or, better, hidden behind the poster, and it’s automatically activated once a user approaches the hotspot prompting the user to connect to the open network that has the name of the movie that is being promoted. Read more…

Javascript and Google Streetview

Cool use of some javascript and google street view. Just watch this magic. Read more…

Adidas New Chelsea Jersey

It can be hard to get people to pre-order something they haven’t seen yet. Unless you are a football club with a die hard fan base like Chelsea. Then it is basically enough to say: It’s blue, what else matters? Read more…

The WWF deforested football field

The equivalent of a football field of forest is clear-cut every 4 minutes in Brazil. Not a lot of people care about it, and for most of the people it is even quite difficult to relate to this horrible fact. But football is a powerful mean to get people’s attention (in Brazil and not only) and WWF played the card with an incredibly smart and attention grabbing idea. They digitally “hijacked” an international match of the Brazilian Women’s National team, executing a progressive visual transformation of the pitch from green to brown, and paying off the message at the end of the game with an explanation of the take-over and the link back to the WWF website. Read more…

Seat Surprise Taxi Fare

I’m a big fan of experience marketing, and I especially like it when agencies add a touch of wit and sense of humor to it. This case study we received from Germany does a pretty good job in exposing people to a Seat technology without even getting close to a boring explanation of the technical details nor the a painful sales pitch focused on reduced consumption. Read more…