Digital advertising and marketing: only the best ideas worldwide, since 2003

PSA : Teaching kids that not all sharing is good

on January 11, 2015 by Bridget Comments

It’s not that easy to successfully teach kids about the risks of social media and online behaviour without totally freaking them out about all the potential dangers and threats. Leo Burnett Change tackles the problem with a TV & digital campaign aimed at informing parents of eight to 12-year-old children, featuring two animations that will be shown on prime time TV and digital spaces until February.

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Nike asks “Can you outdo 2014?”

on January 6, 2015 by Bridget Comments

It’s nice to see an emotional output for the tons of Nike+ data tracked each day in the form of a beautiful one minute animation by mcbess.  As well as celebrating a great year of achievements in 2014,  Nike is throwing down the challenge to make 2015 even better.

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Merry Christmas From Adverblog

on December 25, 2014 by Mark Comments

Love to you all

Maurice Lévy’s remote control greeting #TheVeryGoodWishes

on December 16, 2014 by Bridget Comments

Publicis Groupe CEO Maurice Lèvy is back again with another interactive holiday greeting on youtube www.publicisgroupewishes2015.com created by Lost Boys Paris.  For the last couple of years Mr.Lévy has used some clever creative tech to transform a corporate speech into an innovative and engaging experience.  This year is no exception, Read more…

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Christmas fails focus group testing > Merry #Sparktazzle

on December 16, 2014 by Bridget Comments

Ogilvy Paris put Christmas through focus group testing… resulting in a new, improved and *proven* concept : Merry #Sparktazzle!

Seasons greetings to all who have felt the pain of testing.

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The perfect Hipster Christmas Greeting

on December 15, 2014 by Bridget Comments

It’s hard to cut through the agency christmas card rush with something fresh and original. Grey London have done it with Beard Baubles.  Beard Baubles are what you might imagine them to be – the products themselves have sold out but you can still donate to Aussie charity beardseason.com (Beard Season aims to get people to have a skin check for melanoma, which kills more young people than any other cancer in Australia).

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Google Santa Tracker

on December 14, 2014 by Mark Comments

It’s an advent calendar but from the 24th it will use Google maps to track the big man as he does his thing around the world. Developed by Google, with a little help from Santa’s elves, the Santa Tracker features numerous activities within Santa’s Village while Santa prepares for his global journey. Read more…

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Geeky Christmas Experiments

on December 10, 2014 by Mark Comments

Christmas Experiments is an advent calendar which feature digital artists from the creative coding community and their web experiments each day leading up to Christmas Enjoy. Read more…

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From agency to start up

on December 3, 2014 by Tim Comments

Everywhere I turn I see digital agency folk leaving their salary jobs to create start ups. And why shouldn’t they? They got the skills to create a digital product or service. So if they are willing to shoulder the risk, there’s not much stopping them. Two ex-colleagues from my Razorfish days are about to bet it all on connected devices and bicycle riding. Read their story and please help them get their fabulous idea produced for the real world! Read more…

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MINI Singapore – the dangers of texting and driving

on November 21, 2014 by Mark Comments

Accidents involving drivers on the phone have been on the rise, especially those who text and drive. Of all distracted driving activities, texting has the longest eyes-off-the-road time. MINI Singapore wants to help spread the word against this bad habit. Rather than a straightforward ad or Facebook post, which is liable to be overlooked by jaded viewers, they created the MINI TEXTRACER game. Read more…

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