Digital advertising and marketing: only the best ideas worldwide, since 2003

IKEA Wonderful Everyday: Romantic, Meaningful, Sustainable

on February 16, 2014 by Ana Comments

This IKEA campaign is beautiful. It’s called “the Wonderful Everyday” and it’s running in UK and Ireland. TV spots depict IKEA LED lighting illuminating a dark forest, and are aimed at promoting IKEA’s focus on sustainability. LED lightbulbs are energy efficient and last way longer than regular lightbulbs.

Credits for creating this lovely campaign go to Mother London.

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A must read: Branding potential of the most popular mobile apps

on February 16, 2014 by Ana Comments

There is a recurring joke among early adopters of ever-new mobile apps about how unsavvy most brands are when building their presence on apps like Vine, Snapchat or Secret. This attitude comes from the belief that most apps are thoroughly brand-unfriendly. But is that really so? As with everything else, however, brand behavior on new mobile apps needs to feel organic to the medium. Do not interrupt, be useful is a good first rule of thumb. Via Adweek.

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20 Challengers to Watch in 2014

on February 16, 2014 by Ana Comments

Eat Big Fish put together a great compilation of 20 challengers to watch in the next 12 months (well, 11 months). The things they picked out are very relevant, ranging from Warby Parker to Sonos to Jawbone and Netflix, and both planners and creatives among you will enjoy it.

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Are you icon-lover? A great compilation of icons for responsive designs

on February 16, 2014 by Ana Comments

If you are a web designer, a responsive designer or just plain old ad creative in need of great icons to use, this compilation is for you. Check it out!

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Find love through your Instagram account

on February 16, 2014 by Ana Comments

Glimpse is a new dating app that offers, well, a glimpse into the interests, passions and loves of Instagram users. Based on this information – a.k.a. photos that a user has posted – Glimpse finds a romantic match for them. If you love photos of bridges, city scenes, and details, out there just may be someone for you who loves the same things. Glimpse allows you two to connect and start chatting. The idea is pretty good, as we express ourselves the best when we are not trying to intentionally do so. Dating profiles are artificial environments where our personalities can’t really flow freely. Glimpse is a aimed at solving that by both turning content into a medium of self expressions (my interest are who I am) and into the social object (something to talk about). Try out Glimpse here.

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Last minute Valentine’s Day gifts, thanks to this app

on February 14, 2014 by Ana Comments

If you happened to have forgotten a gift for your V-day date, do not despair. Wedding search and shopping destination Lover.ly partnered up with on-demand delivery app WunWun to bring gifts to your sweetheart’s door, that is if you live in Manhattan or Brooklyn. It’s actually pretty handy, as the partnership offers plethora of gifts to indulge in, like chocolates, champagne, nail polish, spa treatments, necklaces and rings, depending how much you want to splurge on.

Retail brands seem to have become quite savvy when it comes to last-minute delivery of goodies. Additional bonus is that this is an excellent example of meaningful brand partnerships.¬†Happy Valentine’s Day!

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LEGO ads come to TV. Like, ads with LEGO people in them.

on February 13, 2014 by Ana Comments

British ITV ran the first ever Lego ad. Ad with Lego people in it. The stunt features remakes of commercials depicting Lenny Henry and BT’s roommates, and is meant to promote Warner Bros upcoming release of “The Lego Movie.” Lego ads (which are all recreations of ads currently running on ITV) were featured during this past Sunday’s Dancing on Ice half-time advertising break.

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Me, myselfie and I

on February 13, 2014 by Ana Comments

If rear-facing camera on smartphones was a technology that enabled the explosion of the selfie, then 3D printing is technology that is potentially behind the revolution in our relationship with ourselves.

We have Shapify.me to thank for this. The service uses motion sensors in a Microsoft Kinect to scan the body of a person interested in having his/her own statue. Once 3D scan is complete, and the customer chooses the version they like most, Shapify sends the scan to a 3D printing company Sculpteo, which is responsible for turning the scan into a statue. In a matter of days, happy newlyweds or someone with immense love of themselfies can have another object to adorn their home (or office desk). Best of all, you can finally print that imaginary boyfriend of yours in full size!

Once 3D cameras come to our smartphones, this will become a routine. I need to set a room in my apartment for all statues of me me me throughout life. It’s going to be awesome!

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On the road with Jack Kerouac and Google Maps

on February 13, 2014 by Ana Comments

I wonder if today’s adolescents will get to know Jack Kerouac’s legendary novel through Google Maps first. Because, it’s possible.

Coming from an industrious German college student student, the “On the Road” project compiles all the roads, geographic stops and locations mentioned in the book and connects them in a single Google map, so adventurers everywhere can simply embark on a trip. It will take them around 272 hours and they will cover about¬†17,527 miles. Sounds like fun.

If this is something that strikes your fancy, you can download the e-Book for free here.

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Tweet, Chat, Like and Drive

on February 13, 2014 by Mark Comments

Social media and driving don’t mix. Find out why in this real-time multiplayer race game that let’s you experience the dangers and distractions of mobile messaging as you see, send and steer. Read more…

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