Digital advertising and marketing: only the best ideas worldwide, since 2003

Delta Innovation Class

on March 24, 2014 by Tim Comments

Delta in the US have innovated their content marketing with the help of LinkedIn.  Their idea was for current industry leaders to mentor future business leaders while on route to an industry event.  During their time on board one of their planes, both leaders have the opportunity to discuss and innovate ideas specific to their industry. Read more…

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Unbelievable Bus Shelter

on March 24, 2014 by Tim Comments

Pepsi Max freaked out waiting bus passengers with these ‘unbelievable’ events happening right next to them. Say no more, watch the film. Read more…

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Nissan The Force Simulator

on March 22, 2014 by Tim Comments

The Force is strong with this campaign – and you can explore the dark side of your powers. Hold up your hand to the new Nissan Juke and let it turn and twist, bowing to your commands. A digital ‘Force Simulator’ lets users control movements without a keyboard or mouse. Read more…

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Tacos, Robots and Inspiration: SXSW 2014

on March 21, 2014 by Tim Comments

It’s hard to draw a bottom line under this festival attracting beyond 50,000 attendees. With all these exclusive panels (yes, including a few dud ones), in-depth interviews and challenging presentations to choose from, naturally YOUR SXSW is not going to be MY SXSW. Add to it the people you happen to meet when queueing, lunching or partying your personal SXSW experience is bound to be even more different from anyone else’s. Read more…

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OBI Renovated Billboards

on March 18, 2014 by Tim Comments

If you’re a DIY store, why create ugly looking, retail billboards if you can let the work speak for itself. OBI, Germany’s biggest DIY chain renovated run-down flats near their stores and used the outside (in the size of a billboard) as their ‘ad’.

Read more…

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Honey Maid: This is Wholesome Awesomness

on March 13, 2014 by Mark Comments

Some old colleagues (Nathan Lennon and Dave Gibson) who are now at Droga5 in NY have made some super great ads for Honey Maid. The graham cracker brand has released an ad that shows real-life modern families in all their diverse glory, from gay and multiracial to rock ‘n’ roll. “Everyday wholesome snacks for every wholesome family”. Enjoy Read more…

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Wake Up & Smell The Bacon

on March 12, 2014 by Tim Comments

The internet of things: it is finally here. Oscar Mayer, an American cold cut, bacon, and hot dog brand, has created something awesome. Its Wake Up And Smell The Bacon app is a simple alarm clock app that starts your morning with the yummy sound of (Oscar Mayer) bacon. But combined with a ‘bacon scent alarm device’ it becomes a ‘multi-sensory alarm experience’ based on bacon. Read more…

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Kenneth Cole on Glass

on March 4, 2014 by Tim Comments

Kenneth Cole wants mankind to be more kind. And so they pose a 21 day challenge to be kind to strangers and do good. And then document it with a Google Glass app. Sounds creepy good? I get the intention of promoting chivalry and all that the brand of Kenneth Cole stands for. But documenting your kindness is sort of against its character. Unless a good deed is only truly done once all our friends know about it.

Get the app here.

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Meet Moov, a fitness tracker and personal trainer combined

on March 2, 2014 by Ana Comments

If you are on the wearable fitness devices market, and are still not bored by the sameness of Fitbit, Jawbone and Nike Fuel, this is a product for you. It’s called Moov, and it not only tracks your activity, but it gives you a real-time feedback to improve it, like any good trainer would. Like any good trainer, it’s also motivating, caring, interactive and personalized. Get yours here.

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Uniqlo’s flexibility is its go-to market strategy

on March 2, 2014 by Ana Comments

Uniqlo has built its retail empire around the “Made for All” POV, meaning its products are such that anyone and everyone can wear them.

Now, being more sensitive to local economic and physical differences among its consumers in different regions and markets, Uniqlo revised its go-to-market strategy. Instead “everything fits everyone” thing, they are making larger-sized items for the US market and cheaper items for the economically disadvantages regions in China. This is quite a ballsy move for any retailer due to consequences that differences in sizing and quality can do to the brand, yet an incredibly intelligent one, as it makes the brand more resilient globally.

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