A beautiful interactive film created using a bespoke 720 camera to create a highly visual experience for the European launch of Menicon’s new contact lens. Read more…
The folk at john st in Toronto have tapped into the experiential campaigns that we have all seen and loved and taken it to an all new level. The babynapping one is the best I think. Very amusing stuff. In their own words: Give your customers an experience they’ll never, ever forget. Muggings. Riots. Babynappings. We’ll do anything to get your brand noticed. Read more…
I Can Haz UberKITTENS is a pretty amazing idea on so many levels. To celebrate National Cat Day (and to drive awareness and downloads of its app, cough cough), Uber partnered with Cheezburger site to deliver kittens to your doorstep. For 15 minutes, the kittens are yours to cuddle and play with. Then off the Uber driver goes to the next destination.
A pretty neat idea that benefits both the Uber, as it promotes its service, and for Cheezburger network, an online content platform that entered the Internet Hall of Fame for its cat memes of unlimited variety.
The promo was priced at $20 and the money was donated to NYC, SF and Seattle’s animal shelters. The kittens were also available for adoption, if you were feeling inspired.
Smart & business savvy PR stunt.
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An ad made an unexpected turn on the Wired site. It announced Wired partnering with Absolut to sponsor #TransformToday, a contest where Wired readers are invited to submit their dream text project for a chance to work on it with the “WIRED Insider.” Nothing new, surely, but what is Absolut doing there? (buying advertising, per usual). Still, brands can take cue: there are a lot of worthwhile causes and a lot of ways to make people’s lives better, and if a brand’s spending money on advertising, might as well chip in on a meaningful initiative.
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Resn and Wieden + Kennedy Amsterdam created the scariest HTM”Hell” 5 site on the planet for booking.com. It’s a fun adventure of the most haunted hotels they have on their books. Nice to see as you go up the stair case you parallax scroll UP not down for a change Read more…
What a great move from Virgin America. Yes, it’s been done before by Air New Zealand, but even so, this execution is so good that they managed to hold my attention for the full five minutes. It delivers all the details of passenger flight safety and at the same time does such a good job at making themselves truly likable.
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Halloween fast approaches. In America, most teenagers would be familiar with the habit of covering other people’s houses in toilet roll. Cheetos have sanitised this custom with a fun online version of digital toilet paper rolling (TP’ing), called ‘Project TP’. So go forth and TP anyone’s house – even famous landmarks – with impressive results.
The role of advertising creatives may change quite a lot, and quite soon. With sharing economy churning out success stories like AirBnB, Uber, Rent My Ride or Asos Marketplace, the creative challenge is going to revolve less around the needs and habits of individual consumer and more around creating something for groups that create new value out of existing resources. The new creative tasks can be coming up with an infrastucture, motivation, and reward for sharing, collaborating or contributing. The interesting part? Designing for the social dynamics revolving around abundant supply, unmet demand and the possible links between the two.
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The rumor has it that shelves can now track age and gender of passing customers. That is, in the global supermarket Mondelez they can, thanks to Microsoft Kinect. Sensors placed on the shelves stacked with groceries will track who’s looking at the goods, how old they are, and what’s their gender. The data is intended for marketing purposes, like tailoring specific messages to the target demographic or offering real-time utility as Hellmann’s mayo did in Brazil. Hellman’s used data to assemble recipes on the fly for the customers who put Hellmann’s mayo in their cart. The utility of data doesn’t have to stop there, though: it can potentially be a really good source of research on human decision-making and the influence of the context on the way we choose, making marketing both more efficient for the brands and more useful to consumers.
Further reading: Future of Retail by FactCo Labs
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