Digital advertising and marketing: only the best ideas worldwide, since 2003

“Just Add Value,” my advice to planners everywhere

on March 1, 2014 by Ana Comments

I was lucky enough to be interviewed at Julian Cole’s Planning Salon, where I talked about the role of planners in the new advertising ecosystem where digital-first brands, startups and traditional brands all vie for customers and profit. See more details here.

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This ad will blow you away

on March 1, 2014 by Tim Comments

Swedish pharmacy brand Apotek wanted to advertise their hair shampoo range in a new way. So their subway ad reacted to trains arriving at the Odenplans station in central Stockholm. With every train the billboard model’s hair interacted to stunning effect.

Read more…

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ATMs turn into GAYTMs

on March 1, 2014 by Tim Comments

To celebrate Australia’s ANZ Bank sponsorship of the gay and lesbian Mardi Gras, cash dispensing ATMs were turned into GAYTMs. Inspired by gay and lesbian culture the machines were bejewelled by hand in rhinestones, sequins, studs, leather, denim and fur. The ANZ GAYTM screens carry messages such as ‘Hello gorgeous’, ‘Cash out and proud’ and only dispense rainbow coloured receipts. Read more…

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Orange sends personalised videos

on March 1, 2014 by Tim Comments

Bilyk recently helped create a personalised video campaign for Poland’s Orange Telecom. Around 2,000 people whose contracts were nearly up received a video which discussed their current plan, usage patterns and bills, and then offered them an upgrade based on their personal circumstances. Watch an English translation of the video here: Read more…

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Coca-Cola supports Gay Pride in Australia

on February 27, 2014 by Mark Comments

Looks like a cool installation is going up at Kings Cross for the Gay Mardi Gras in Sydney Australia. Coke are putting up a rainbow ribbon at the iconic spot for the world’s largest gay mardi gras. Nice support from a multi-national company. Read more…

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Did you know that your selfie reveals your bra size? And did you know there’s a business in this?

on February 23, 2014 by Ana Comments

ThirdLove (the name is a bit of a stretch, but let’s disregard that for now) is an app that allows women to easily find bras that fit them, completely remotely.

The technology seems to work, and this being the case, the whole thing sounds pretty revolutionary. Virtual fitting can push e-Commerce on a completely new level. Described as “quick and impressively accurate,” the app uses advanced image recognition technology employing computer vision and image recognition algorithms to size up women’s body shape and size in relation to the selfies on her smarphone. It’s the ultimate personalized shopping experience, literally in the hands of consumers. Best part is, the ThirdLove doesn’t only recommend the best bras, it actually makes them so they fit each individual customer perfectly.

I can’t wait for this technology to expand in all categories of retailing, from dresses to jeans and shoes. Great stuff.

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Real-time Vines become Pepsi Max ads

on February 23, 2014 by Ana Comments

I’ve been waiting for a brand to execute something like this for, like, forever. The mix of social content, short video formats, real-time feeds and interactive outdoors spaces make for a compelling social-interactive-brand campaigns. Perfect.

As part of its wider “Live for Now” campaign, Pepsi has done exactly the above. The soft drinks brand asked users to submit their “unbelievable” Vine videos for a chance to be featured on one of the company’s many outdoor billboards across the seven cities in the UK. Hashtag is #livefornow, if you think you have something unbelievable to share

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Staring at fish makes me happy

on February 23, 2014 by Ana Comments

Staring at the aquarium can be so relaxing … fish are so clam, and they float, and everything is green and bubbly. To bring this feeling of calm closer to the busy people at work, Mindworks Innovation Lab created an app called Aquard.io. It’s a virtual aquarium (and the graphics are extremely pretty) filled with real fish. While the app doesn’t have the calming sound of water filter, it does provide a regular time-out for office workers as the timer at the bottom of the screen displays countdown of when the food is due next.

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Who stole my ads?!?

on February 23, 2014 by Ana Comments

I love both this idea and somewhat unexpected consequences of its execution. In her art project, Paris artist replaced all the outdoor advertising from selected Parisian streets with the work of classical art. Often, we are all too acutely aware of the environmental “noise” that billboards screaming at us create: “buy this to be beautiful!”, “buy this to be successful!”, “buy this to be rich!” It turns out that classical art pieces  have the exactly opposite effect: they are calming, beautiful, and make the city dwelling experience more elevated. Something for advertisers to think about.

We’ve seen something similar already happening last year in the UK where 22,000 of billboards were overtaken by artworks as part of the “Art Everywhere” project.

The only downside of the ideas like this is that passer-bys are to habituated to screaming commercial images that they stopped to react to the art ones as well.

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Steve Jobs to appear on the USPS stamp

on February 23, 2014 by Ana Comments

The rumor is that collectible stamps with Steve Jobs face are scheduled for 2015. This is pretty neat news but there’s more to it, as Anil Dash put it: “It’s great that they’re putting Steve Jobs on a postage stamp. Next they should honor him by putting his face on a CD player & a Blackberry.” True.

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