Digital advertising and marketing: only the best ideas worldwide, since 2003

StylePit Look Left Peeps

on May 20, 2014 by Mark Comments

On a train platform is a bunch of people – check the clothing. Not a new idea but have a go for fun…

http://www.stylepit.com/lookbook/

The world stopped. Premier League’s over.

on May 15, 2014 by Nikolaj Comments

To mark the end of the Premier League in the UK season we, at Carlsberg, created a movie about the emptiness that fans feel when it’s over. Read more…

Going to Cannes? Just Uber it.

on May 15, 2014 by Jeremy Comments

Uber is offering private jet hire from Paris to Cannes this week – just in time for the Cannes Film Festival.

It works the same way a booking a car – the option appears on your home display. The only difference if that they also give you a call just to check on how you and your friends plan on travelling.

Read more…

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Birds Eye Picture House

on May 14, 2014 by Tim Comments

What’s an Instagram picture worth? In this day and age (and if you have enough followers) it can get you special treatment in hotels and clubs. Or it can get you fed. Birds Eye wants to change British people’s perception of Frozen Food and spread the word about their new range. Check into their PopUp restaurants ‘The Picture House” in Manchester, Leeds and London and pay for your dish with a Instagram pic. Read more…

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Coke Fair Play Machine

on May 13, 2014 by Tim Comments

After addressing the India-Pakistan crisis with their Small World machine, Coca Cola has set their aim a bit lower. Placing two vending machines at the San Siro Stadium, the brand gave soccer fans a joyful moment by letting them donate a Coke to the rival fans. Read more…

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Hello Humankindness Vines

on May 10, 2014 by Mark Comments

Dignity Health and Eleven, Inc. in San Francisco just launched KindVines, a microsite and Vine app experience for people to create and share little moments of kindness. The project is a part of the “Hello humankindness” brand campaign which has been breaking out of healthcare category advertising and getting the attention of Jay Leno, Obama and even the Dalai Lama! Read more…

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Speaking Exchange

on May 8, 2014 by Tim Comments

‘Truly digital’ creative ideas must be impossible to do any other way. Here we got such a case of the internet doing what only the internet can. Young Brazilians want to practice their English. And elderly Americans living in retirement homes just want someone to talk to. The best thing that would help them both? Connecting them for a video chat. Read more…

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A focus on the fresh, funny and inspiring advertising @NewYorkFestival

on May 7, 2014 by Bridget Comments

I had a lot of fun putting this list together.  I thought it would be good to look at some of the fresh, funny and inspiring TV ads & campaigns that came out of the festival. I have total respect for the creative teams that managed to push this work through and get clients to buy the idea.

Read more…

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@NewYorkFestival Debrief : Best in Show & Grand Prix

on May 6, 2014 by Bridget Comments

The New York Festivals is the only awards show that I know of that has one jury judge across all categories.  I met some amazing people and it was a great opportunity to get a snapshot of the industry as a whole just as the awards season kicks off. To start, let’s take a look at the Best in Show and some of the Grand Prix. Read more…

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How to let your campaign buzz with technology

on May 5, 2014 by Tim Comments

Here’s a question you may have heard before: Can technology be the sole ‘big idea’, the foundation for a whole campaign? And if so, can only technology brands run this sort of ‘tech buzzy’ campaign? The simple answer: Yes and No, respectively. Read more…

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