MINI Singapore - the dangers of texting and driving

Accidents involving drivers on the phone have been on the rise, especially those who text and drive. Of all distracted driving activities, texting has the longest eyes-off-the-road time. MINI Singapore wants to help spread the word against this bad habit. Rather than a straightforward ad or Facebook post, which is liable to be overlooked by jaded viewers, they created the MINI TEXTRACER game. Read more…

Nokia Lumia 735 Selfie Camera

Launching the Lumia Selfie Phone, with a highly un-selfish collection of selfies from Nordic fashionistas, donating money to charities (they aim to inspire and directly support the fight against online bullying in the Nordic countries), from every image and GIF using Tumblr’s API. Read more…

Reactvertising is catching

Don’t you just love a speedy social brand reaction to a real-time event? - think Oreo with the Super Bowl blackout. Does your agency take hours to respond to the latest trending hashtag or celebrity death? Is your brand missing out on being part of the conversation because you’re reacting too slow? … this is gold. Made by john st. Read more…

Monty’s Christmas

Sam and Monty are the very best of friends. Sam thinks he knows just what Monty is dreaming of for Christmas… something that will make one little penguin’s perfect Christmas day. John Lewis does it again. Read more…

Finally, an awards show for case studies!

…well, not really but Rethink Communications has produced a funny spoof video that introduces The Caseys - an awards show that celebrates innovation & brilliance in award show submissions.

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Don’t Google It

According to recent studies, more and more people are searching health information via Google. Not without danger, because googling symptoms often makes it worse. People end up at platforms with unreliable comments and sometimes downright wrong advice. The Belgian medical site Gezondheidenwetenschap.be wanted to address this with a campaign on the internet itself. Read more…

Brands Into Halloween - KFC Australia

I’m sure there are many brands that get into the Halloween fun. Here is one example from KFC in Australia. I’d imagine it would be pretty hard to get ideas like this through the brand police. Good to see KFC having fun and getting in the spirit. Have you seen any others?? Read more…

2,328 dancers,1 drone & OK GO on honda unicycles won’t let you down

This latest video clip from OK GO won’t let you down.  Apart from the beautiful visual effects the organisation behind this continuous one-shot 5 minute video clip is impressive.  You can get more detail about the production on The Japan Times.  I would have loved to see the PPM!

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Samsung Cover Shoot - Be the Photographer

Ever fancied yourself as a fashion photographer? Well now’s your chance to get behind the lens with Samsung. Users can slip into the role of photographer with supermodel Ronja Furrer, choosing between different poses/outfits and taking hi-res images. Any of the 6300 video frames is a possible cover shot. Get shooting Read more…

Potty-Mouthed Princesses Drop F-Bombs for Feminism

Here’s an ad for discrimination that features little girls spouting the F-word while wearing princess dresses.

T-shirt company FCKH8 has the kids colourfully making statements about sexism, such as “Women are paid 23 percent less than men for the exact same fucking work” and “My aspirations in life should not be worrying about the shape of my ass.” The premise is that inequality is far more offensive than profanity. Read more…