We focus a lot on the final creative or final execution. I thought it would be interesting to go backstage and share a talk that San-Fransicso based artist and freelance creative Ivan Cash gave at 72U (the in-agency university at 72 & Sunny). It’s a 30 minute talk but it’s worth a look if you have time.
More than just a tagline, this campaign from Danish fashion brand PREMIUM by JACK & JONES really is made from cool. I love it. The 5 films feature Christopher Walken who plays the part to perfection and literally brings a touch of magic to each spot. The styling and art direction is flawless.
It looks like tomorrow’s going to be the last day of Barklays Bike Clinics, pop-up bike repair stores strategically placed around busy roads of London. Sponsored by Barklay’s bank, these temporary repair shops offer free check-ups, tune-ups and safety info to bikers. Apparently, after running a survey and crunching some numbers, Barklays discovered that 57% of Londoners are riding bikes unfit to be on the road and that 18% cycle in dark without bike lights (um, guilty as charged). Behind the entire Bike Clinics initiative is the idea to get more people to cycle, and to do so safely. Where you at, Citibank?
Source: Barklays and Bikeworks Team Up
For its recent interview with Danny Brown, Complex magazine broke out of the article mold and crated something truly fun. In its Sky High feature, Complex invites us to scroll down the memory lane of Danny’s life, from his childhood, fall and consequent rise, his love for Adderall, and finally to his famous on-stage fellatio. (As for that, Danny says “People get their d%^&s sucked every day, B. It shouldn’t be a big deal.”).
Coming right at the heels of their “how to tie your scarf” iPhone app, Hermes recently launched its new pop-up store, themed as a retro diner called “Silk Bar,” where you can check out the daily “menu” and see the “daily silk specials.” The pop-up is located in the Time Warner shopping center at the Columbus Circle, so if you’re in New York, check it out!
Source: Silk Pop-Up Diner
The retailer made a brilliant and awarded campaign last year together with Norwegian agency SMFB by taking their footwear to the wettest place on earth but this year’s campaign has a more everyday feel.
Meet Tom. He’s the latest test subject for GEOX’s waterproof shoe the Amphibiox. And the team have put him in waterproof footware for 7 days in Barcelona.
Denny’s and Percolate created something extraordinary. Denny’s is better known as the America’s Diner for the past half of the century. Percolate is better knowns as the content publishing platform for brands. Combine the two and you get an impressive 680% increase of consumer social engagement with 55% less time invested. Read more…
And more importantly, does it matter? Due to its laser-sharp focus on providing accessible accommodation to travelers everywhere, AirBnB can afford to explore adding value in its adjacent lines of business. This time, it’s making homes of amazing people accessible to anyone with enough curiosity and affection for design. In partnership with Sonos and a few other LA-based brands, AirBnB created an immersive Hello LA Facebook initiative focused on experiencing LA as unseen before. Read more…
These days, fashion brands are often at the forefront of digital innovation. The notorious digi-phobia of luxury brands seem all but history, and this Hermes app proves the point. Most of us can’t tie a scarf to save our lives, and this app is something that actually will come handy. Good job, Hermes.
Get yours at the iTunes Store.
Who says that Romanians don’t have a sense of humor, and more than enough cheekiness? Completely unfazed by the attempt of British Government to discourage their nationals from migrating to Britain, Romanian daily newspaper Gandul ran a campaign named “We May Not Like Britain, But You’ll Love Romania.” The ads ran on Facebook and in some British outdoor media. Score!
Source: “Why Don’t You Come Over”
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