There is an ever increasing number of people who claim that technology is a deeply emotional endeavor. Just look at “Her:” humans are depicted as emotional-connection craving beings; in return, technology wanted nothing but independence from us. Interesting as it may be, there is a real happening in the next-gen apps that monitor our heart rate, facial expressions and warmth of our skin to understand whether we are happy, cranky or tired.
The so-called “emotional data layer” can indeed help our interactions. It can make them more personalized, effective or more fun. In other words, it can make an experience more seamless a.k.a usable. The ultimate role of emotions with technology is a better usability.
I like this thought.
Story is a concept store on Manhattan that updates its theme and products ever week. To add a do-good twist to the store, its founder, Rachel Shechtman, partnered with notorious social entrepreneurs, like TOMS and FEED Project, to create a brand new Good STORY. The Good STORY will run until June 1, and every item for purchase has a direct positive social impact. My takeaway: more brands, traditionally sustainable or not, should embrace the STORY idea. It’s all about the concept stores these days, anyway. Might as well do some good with it.
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Faberge, the jeweler, is into elephants and their well being. For this reason the brand organized the massive Easter egg hunt in NYC this weekend. Faberge commissioned gigantic 275 egg sculptures from designers and artists and scattered them around the city, and on the The Big Egg Hunt website, designated a specific area where each of the eggs is to be discovered. The best part of the hunt is that eggs are not revealed on the map until at least 10 people check in to them, enabled by iBeacon technology. This may be the first time that iBeacon has left the confines of the retail stores and ventured into the outside world, and I love how Faberge is using it. If you are in New York City this weekend and if Easter Egg hunts are your thing, you should definitely join!
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I really like this, for reasons none other than it being fun. With responsive design becoming a table stakes at this point, The Responsive Man was just begging to happen.
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The next edition of The SoDA Report – the first for 2014 has just been released.
This issue of SoDA’s biannual trends publication, explores the concept of value. The human is placed at the heart of this issue and is used to explore themes around value systems, value creation and value delivery from a wide variety of perspectives. How are agencies, production companies, brands and technologies creating and delivering value, or even giving rise to entirely new value systems? Read more…
If you like racing games, what’s better than racing your own totally unique track? A track only you can create, at the flick of your wrist? Kia Europe introduced their high performance model pro_cee’d GT with a game that lets you create the course. Simply by moving your smartphone, whichever way you want. And then challenge your Facebook mates to race against you through these mad contraptions.
Well, not literally. But spirit and insights from last month’s Uber-conference SXSW in Austin keep on travelling across the globe. Creative Social (which I am a member of as well) recently hosted a stellar line up event in London. They called it ‘Mini Austin‘ and if you couldn’t make it to either, please read on. You’ll dominate the next ‘blue-sky meeting’ with some killer-lines like ‘immersive co-creation’ and ‘long form content play’.
Another Dove Real Beauty story is getting some impressive views and also some debate. The 4 minute film touches on the same theme of self-esteem but does so by developing an imaginary beauty patch called RB-X that miraculously makes women more beautiful by wearing it. The result is 2 weeks of video diaries showing the transformation in confidence and feelings of beauty. The twist in this tale is that the patch is actually a placebo. Read more…
To end the week on something light, let’s look at 2 campaigns that take FMCG brands into the online world of porn and late night chat lines. Oasis has launched a spoof of YouPorn.com called YouPomm (quick translation: pomme = apple in French so there is a cute fit for the fruity soft drink brand). The agency was Marcel in Paris.
I’ve been waiting for an ad that uses drones – here it is. Pretty cool new ad from Subaru that use heaps of drones to create an obsticle course for the new WRX. The commercial features dozens of flying helicopter drones with red lights that create a continuously changing track as the Subaru drives on. I’m sure we will see many more drone ads this year. Read more…
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