Digital advertising and marketing: only the best ideas worldwide, since 2003

Lord of the Rings

on April 20, 2014 by Ana Comments

This ring is the lord of them all. It’s practically the Sauron of rings. By putting it on, you can write anything you want in the air, and all the machines and humans around you will obey. Well, maybe not the humans. But you get the idea.

The ring’s magical powers are due to the combo of Bluetooth, a touch sensor, a few motion sensors, LED, vibration motor and a connection with iPhone. It’s the iPhone that actually reads all that air-writing and executes commands.

While the mechanism can seem a bit clunky and unintuitive (writing in the air?), this idea is pretty much the future of invisible technology. Check out the Ring’s Kickstarter here.

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France in the air

on April 20, 2014 by Ana Comments

Air France launched a new campaign. If you didn’t look closely enough, you’d mistake it for a luxury fashion editorials. Apparently, that was the idea. Or rather, the idea was to bring the magnificence and opulence of France-the-country to the air. The campaign was unleashed via Instagram, Pinterest, Facebook and Twitter as well as via collaterals. Created by BETC.

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New Report: Seeing Returns – Building loyalty at hotels through digital customer experience

on April 20, 2014 by Ana Comments

A new report on hospitality industry and ways to build loyalty via digital media is out. Have a look, it’s full of useful insights. By MDC Partners.

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How do you feel? Let your app tell you.

on April 20, 2014 by Ana Comments

There is an ever increasing number of people who claim that technology is a deeply emotional endeavor. Just look at “Her:” humans are depicted as emotional-connection craving beings; in return, technology wanted nothing but independence from us. Interesting as it may be, there is a real happening in the next-gen apps that monitor our heart rate, facial expressions and warmth of our skin to understand whether we are happy, cranky or tired.

The so-called “emotional data layer” can indeed help our interactions. It can make them more personalized, effective or more fun. In other words, it can make an experience more seamless a.k.a usable. The ultimate role of emotions with technology is a better usability.

I like this thought.

Let me tell you a good STORY

on April 20, 2014 by Ana Comments

Story is a concept store on Manhattan that updates its theme and products ever week. To add a do-good twist to the store, its founder, Rachel Shechtman, partnered with notorious social entrepreneurs, like TOMS and FEED Project, to create a brand new Good STORY. The Good STORY will run until June 1, and every item for purchase has a direct positive social impact. My takeaway: more brands, traditionally sustainable or not, should embrace the STORY idea. It’s all about the concept stores these days, anyway. Might as well do some good with it.

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iBeacon is the future of Easter Egg hunts

on April 19, 2014 by Ana Comments

Faberge, the jeweler, is into elephants and their well being. For this reason the brand organized the massive Easter egg hunt in NYC this weekend. Faberge commissioned gigantic 275 egg sculptures from designers and artists and scattered them around the city, and on the The Big Egg Hunt website, designated a specific area where each of the eggs is to be discovered. The best part of the hunt is that eggs are not revealed on the map until at least 10 people check in to them, enabled by iBeacon technology. This may be the first time that iBeacon has left the confines of the retail stores and ventured into the outside world, and I love how Faberge is using it. If you are in New York City this weekend and if Easter Egg hunts are your thing, you should definitely join!

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Humanity, meet the Responsive Man

on April 19, 2014 by Ana Comments

I really like this, for reasons none other than it being fun. With responsive design becoming a table stakes at this point, The Responsive Man was just begging to happen.

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New SoDA report launched

on April 16, 2014 by Jeremy Comments

The next edition of The SoDA Report – the first for 2014 has just been released.

This issue of SoDA’s biannual trends publication, explores the concept of value. The human is placed at the heart of this issue and is used to explore themes around value systems, value creation and value delivery from a wide variety of perspectives. How are agencies, production companies, brands and technologies creating and delivering value, or even giving rise to entirely new value systems? Read more…

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Race your own track

on April 14, 2014 by Tim Comments

If you like racing games, what’s better than racing your own totally unique track? A track only you can create, at the flick of your wrist? Kia Europe introduced their high performance model pro_cee’d GT with a game that lets you create the course. Simply by moving your smartphone, whichever way you want. And then challenge your Facebook mates to race against you through these mad contraptions.

Read more…

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SXSW goes to London

on April 14, 2014 by Tim Comments

Well, not literally. But spirit and insights from last month’s Uber-conference SXSW in Austin keep on travelling across the globe. Creative Social (which I am a member of as well) recently hosted a stellar line up event in London. They called it ‘Mini Austin‘ and if you couldn’t make it to either, please read on. You’ll dominate the next ‘blue-sky meeting’ with some killer-lines like ‘immersive co-creation’ and ‘long form content play’.

Read more…

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