Digital advertising and marketing: only the best ideas worldwide, since 2003

Find love through your Instagram account

on February 16, 2014 by Ana Comments

Glimpse is a new dating app that offers, well, a glimpse into the interests, passions and loves of Instagram users. Based on this information – a.k.a. photos that a user has posted – Glimpse finds a romantic match for them. If you love photos of bridges, city scenes, and details, out there just may be someone for you who loves the same things. Glimpse allows you two to connect and start chatting. The idea is pretty good, as we express ourselves the best when we are not trying to intentionally do so. Dating profiles are artificial environments where our personalities can’t really flow freely. Glimpse is a aimed at solving that by both turning content into a medium of self expressions (my interest are who I am) and into the social object (something to talk about). Try out Glimpse here.

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Last minute Valentine’s Day gifts, thanks to this app

on February 14, 2014 by Ana Comments

If you happened to have forgotten a gift for your V-day date, do not despair. Wedding search and shopping destination Lover.ly partnered up with on-demand delivery app WunWun to bring gifts to your sweetheart’s door, that is if you live in Manhattan or Brooklyn. It’s actually pretty handy, as the partnership offers plethora of gifts to indulge in, like chocolates, champagne, nail polish, spa treatments, necklaces and rings, depending how much you want to splurge on.

Retail brands seem to have become quite savvy when it comes to last-minute delivery of goodies. Additional bonus is that this is an excellent example of meaningful brand partnerships.¬†Happy Valentine’s Day!

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LEGO ads come to TV. Like, ads with LEGO people in them.

on February 13, 2014 by Ana Comments

British ITV ran the first ever Lego ad. Ad with Lego people in it. The stunt features remakes of commercials depicting Lenny Henry and BT’s roommates, and is meant to promote Warner Bros upcoming release of “The Lego Movie.” Lego ads (which are all recreations of ads currently running on ITV) were featured during this past Sunday’s Dancing on Ice half-time advertising break.

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Me, myselfie and I

on February 13, 2014 by Ana Comments

If rear-facing camera on smartphones was a technology that enabled the explosion of the selfie, then 3D printing is technology that is potentially behind the revolution in our relationship with ourselves.

We have Shapify.me to thank for this. The service uses motion sensors in a Microsoft Kinect to scan the body of a person interested in having his/her own statue. Once 3D scan is complete, and the customer chooses the version they like most, Shapify sends the scan to a 3D printing company Sculpteo, which is responsible for turning the scan into a statue. In a matter of days, happy newlyweds or someone with immense love of themselfies can have another object to adorn their home (or office desk). Best of all, you can finally print that imaginary boyfriend of yours in full size!

Once 3D cameras come to our smartphones, this will become a routine. I need to set a room in my apartment for all statues of me me me throughout life. It’s going to be awesome!

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On the road with Jack Kerouac and Google Maps

on February 13, 2014 by Ana Comments

I wonder if today’s adolescents will get to know Jack Kerouac’s legendary novel through Google Maps first. Because, it’s possible.

Coming from an industrious German college student student, the “On the Road” project compiles all the roads, geographic stops and locations mentioned in the book and connects them in a single Google map, so adventurers everywhere can simply embark on a trip. It will take them around 272 hours and they will cover about¬†17,527 miles. Sounds like fun.

If this is something that strikes your fancy, you can download the e-Book for free here.

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Tweet, Chat, Like and Drive

on February 13, 2014 by Mark Comments

Social media and driving don’t mix. Find out why in this real-time multiplayer race game that let’s you experience the dangers and distractions of mobile messaging as you see, send and steer. Read more…

Website of the day: What the f%^&* is my brief?

on February 12, 2014 by Ana Comments

Planners can take a joke, right? Because, this entire site is dedicated to their gems. Enjoy.

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Worst client comments turned into posters

on February 12, 2014 by Ana Comments

If you smile at this, it means that you work in advertising. We’ve all been there, eh?

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In Russia, online shopping comes with a human touch. Literally.

on February 12, 2014 by Ana Comments

Lamoda is Russian retailer that employes curriers who double as style consultants. It’s actually pretty smart: because of Russian unreliable postal service, the currier option works great – and because we are dealing with fashion-obsessed consumers, style advice is a must. Customers can pick and choose which items from their order they would like to keep, and which ones they don’t like anymore, and pay on the spot. Of course, in the US and most of other countries this is all automated, but sometimes it’s nice to add a human touch – out of necessity or choice, it doesn’t matter.

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On-Demand Beauty Service? Sure, why not?

on February 12, 2014 by Ana Comments

One more thing from “order it and it will be at your door in no time” department. Vensette is the new app that lets you select beauty and hair stylists that are just right for you, and then, next thing you know, they are at your door. This is not particularly amazingly new, as a lot of stylists do come to one’s home, but I suppose the process got sped up and quite automated by an app. Vensette also claims that they control the entire experience, matching you with the right stylist for your needs (and not just some random available freelancer), and that they control the quality of service. Well, that’s a nice touch.

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